During the holidays your ads need that extra boost to be really successful, and ad extensions are just the way to do that! As the name would imply, ad extensions allow you to enhance your PPC ads with additional optional items, extending their appeal to searchers with different needs. So get ready to jingle rock the holidays with the most effective manual ad extensions available:
Earlier this year Google started offering a really cool feature for AdWords users, letting them insert automated countdowns in their ads. Using the same types of parameters that allow dynamic keyword insertion, advertisers can now include a real-time countdown clock in an ad to highlight an upcoming event or mark the end of a current event to create urgency with shoppers. This urgency is great at generating sales, which means that infusing your ads with countdowns can be an incredibly effective PPC strategy!
So how can you use AdWords countdowns this holiday season? Here are some creative ideas:
Sometimes potential clients will ask us if we offer remarketing ads (also known as retargeting ads). For those of you who don’t know much about paid search ads (also known as PPC, SEM, and AdWords ads), remarketing ads are a specific type of paid search ads. Remarketing ads are those image and text ads that follow you online after you’ve visited a webpage – displaying on subsequent pages that you visit. The simplest remarketing ads just advertise the business that you visited, reiterating brand messaging. On the other hand, the most sophisticated remarketing ads have use a tracking script to advertise the specific products that you viewed/added to the cart and offer you customized promotions.
So to get back to the initial questions, “Does LionShark offer remarketing ads?” The short answer is that we do not. The long answer is that we don’t for the following reasons:
You probably recognize the beginning of that title from the plaque inside the Statue of Liberty, but the odd part is that it’s also applicable to some PPC accounts. It’s an unfortunate truth, but many AdWords accounts (especially large accounts) contain crummy, old, forgotten ads that need some care and attention. These ads can thwart even the best keyword and setting selections, bringing down your metrics and wasting your advertising budget. Simply put, bad ads cause accounts to suffer.
So before you doubt the effectiveness of PPC, take a good look through your account and make sure you don’t have any tired, poor, or huddled masses of AdWords ads. If you do spot any of these maleficent kinds of ads hanging around, fix them right away:
I watch a lot of home design and remodeling shows and what I’ve learned is that there are a few tricks of trade that the pros use when making over a room or an entire home. These techniques are designed to make the biggest impact while taking into account time, budget, and space constraints.
An AdWords account is the house for your paid search efforts on Google, which means that you can use the same approach when it comes to updating and improving it. These 5 tips will help you remodel your PPC account so that it can achieve top-notch performance:
I want to preface this article by saying that this advice is not intended to be used to aid people selling trademarked products illegally or counterfeit products. This is meant to provide tips for people that are trying to do any of the following:
So let’s say you fall into one of those categories but the company name or product name that you want to use in your PPC advertising is trademarked. Do you have to completely throw your marketing plan in the trash? No way! All you need to do is go back to the drawing board and figure out a way over the hurdles of trademark restrictions. Here are the best ways that we’ve found to do just that:
A lot of people seem to have a lot of opinions on how to be a better writer. I’m always coming across articles that claim that there’s some hidden secret to improving your writing capabilities or, conversely, that there totally easy steps to becoming a writing prodigy. As someone who gets paid to write, I’m here to say that neither of those are true. The key to being a better writer is not a secret locked away at the depths of some mystical lake, nor is it a series of boxes that you can check off over your morning coffee. Improving your writing requires that you follow an obvious, but difficult path.
These three steps, and only these three steps, will make you a better writer:
PPC can be an incredibly effective strategy, but only when all of the pieces come together. Your ads are a major piece in the PPC game because they are the first impression of your company that searchers have. Compelling ads will attract searchers to click and bring traffic to your site, while lackluster ads will be overlooked. So what are the 4 things that every ad needs?
Halloween is just around the corner and while kids everywhere are getting frightened by ghosts, goblins and witches, business owners and marketers have bigger things to fear. Wasting time and money on your PPC is always a scary notion, so headed into the busy holiday season it pays to examine your account for anything frightful. What you find may surprise you! In fact, these spooky things may be lurking in your AdWords account right now:
It’s not always easy to know when you need to really dig in and completely overhaul your PPC account. Sometimes just making small tweaks will do the trick – helping you to achieve your PPC goals without getting your hands dirty. Other times though, major changes are necessary to get you back on track.
How do you know if you need to bring in the heavy machinery? Here are five classic signs that your PPC account needs to be completely overhauled:
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