People always use the same few excuses as to why they can’t maintain a blog. The biggest one I hear from business owners is that they just don’t have the time. This is probably the worst excuse not to blog, and I’ll show you why!
You can maintain a great blog in just 30 minutes a day.
You can maintain a great blog in just 30 minutes a day.
Add up all the time you waste everyday checking Facebook for the zillionth time, waiting for your microwave lunch to heat up, or making small talk with that annoying coworker – that’s probably 60 minutes right there. So, half an hour really isn’t that long. I know what you’re thinking “Yeah, you say 30 minutes, but we both know that I’ll sit down to blog and in no time it’ll be an hour later and I’ll have to stay late at the office.” Solution: set a timer and stop when it goes off. Or, pat yourself on the back – you just completed tomorrow’s blogging too. Now you get to skip a day!
You don’t need to blog 7 days a week either (even God rested on the seventh day). Shoot for blogging 6 days a week. This will give you 3 full hours of dedicated time. Three hours is plenty of time to brainstorm a topic, outline your blog, write it, and edit it. Following this formula, you’ll have one great blog post per week, which is plenty.
Pay attention to where you’re spending most of your time in this process and look for ways to improve your efficiency. If generating the topic seems to take a painfully long time, sign up for a bunch of industry newsletters and publications to get your gears turning. You can always borrow ideas from other sources or use them for inspiration to go in another direction. If sitting down to write is hard for you because you don’t like writing or think you’re particularly good at it, considering hiring a freelance copywriter to do the writing for you. Similarly, you can use a local professional writer to do the editing for you on a piece you’ve already written if you find editing to be a particularly odious task.
That’s it! You can blog in no time at all as long as you’re structured enough to just sit down and actually do it. Let us know in the comments how this timed strategy works out for you.
Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Business Blogging and Web Copywriting. She lives in the Grand Rapids area with her husband and son and enjoys cooking, watching sports, and spending time together as a family. Like a true digital marketing expert (i.e. geek), she loves talking about current marketing trends… so don’t say you weren’t warned!
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