A lot of ecommerce businesses these days take an "if you build it, they will come" approach to their business. They assume that they can succeed by just by having the right products and decent prices. And while the right offerings can carry a business, they don't just sell themselves. Business owners have to put real effort into selling them. This means doing online marketing, offering exceptional customer service, having a flexible return policy, and having killer product descriptions!
Product descriptions are probably one of the most overlooked areas for an ecommerce business. Many owners simply get descriptions for products from their suppliers or manufacturers, or task an intern with jotting down some copy to get something on the site. This is why some product descriptions read more like a grocery list than a compelling piece of copy. Unfortunately, many online businesses have forgotten that a product description is an opportunity to tell the story of that product, not simply a field that has to be filled.
So, as it stands right now, what do your product descriptions really say about your products?
Product descriptions are probably one of the most overlooked areas for an ecommerce business. Many owners simply get descriptions for products from their suppliers or manufacturers, or task an intern with jotting down some copy to get something on the site. This is why some product descriptions read more like a grocery list than a compelling piece of copy. Unfortunately, many online businesses have forgotten that a product description is an opportunity to tell the story of that product, not simply a field that has to be filled.
So, as it stands right now, what do your product descriptions really say about your products?
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