Product descriptions are probably one of the most overlooked areas for an ecommerce business. Many owners simply get descriptions for products from their suppliers or manufacturers, or task an intern with jotting down some copy to get something on the site. This is why some product descriptions read more like a grocery list than a compelling piece of copy. Unfortunately, many online businesses have forgotten that a product description is an opportunity to tell the story of that product, not simply a field that has to be filled.
So, as it stands right now, what do your product descriptions really say about your products?