Social media is always changing – making it difficult to know where you should invest your time in order to get a solid return. Which platform is best for your business? What should you post about? What should your brand voice be? What’s the hottest new thing that’s going viral that you can tap into? These are all questions that business owners and marketers face while forming and evaluating a social media strategy. But riding the social media wave can be really overwhelming if you are always trying to go after the latest fads. Luckily there are some social media trends that will stand the test of time that you can use to anchor your efforts:
In the digital age, there are a few truths: information spreads fast, everything you do online leaves a permanent footprint and public sentiment can change quickly. This means that when a business experiences an issue or commits a faux pas, the consequences can be very damaging. If you have a hot headed business owner or employee, the potential risk for this type of bad press can be even higher.
The entire industry of reputation management is focused on mitigating this risk and cleaning up messes for businesses after they have happened. Unfortunately reputation management can be very expensive and some transgressions are impossible to come back from after they have been committed. So how should you protect your small business?
Two weeks ago Google announced a new ranking factor – secured pages. Sites with an https versus a standard http will be given a slight rankings boost moving forward. So what does this mean for your site and the future of search? Let’s take a closer look at this change…
Why this Update is Significant?
Google is making changes to their algorithm all the time so the addition of a new ranking factor is not that noteworthy in and of itself. (After all, it was just a couple years ago when Google announced that social signals would be taken into account for rankings.) However, this is the first time that Google has made a change that does not directly improve usability for searchers. Let me explain…
The folks at Pinterest announced earlier this month on their Pinterest for Business blog that they’ve rolled out a new feature, which will allow pinners to have a conversation when they send each other pins. This isn’t a huge change, as pinners have been able to send pins to others for some time now, but it is a cool new feature. The Pinterest blog has an example of how this can be used by individuals and businesses alike. So that got us thinking, what are some specific ways that businesses can use each of Pinterest’s most popular features?
We’re wrapping up the LionSHARK WEEK blog series with this last post. If you missed any posts from earlier in the week, check out our blog or social media pages. Thank you for following and for your positive feedback!
Well, I won’t keep you treading water any longer!
In our last post we talked about how your business already has the basis of a great marketing approach, even if you don’t know it. In much the same way, you probably already have the channels you need to fuel your business’s growth as well! The key now is knowing how to use those channels.
About The LionShark Digital Marketing Blog
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