Social media is always changing – making it difficult to know where you should invest your time in order to get a solid return. Which platform is best for your business? What should you post about? What should your brand voice be? What’s the hottest new thing that’s going viral that you can tap into? These are all questions that business owners and marketers face while forming and evaluating a social media strategy. But riding the social media wave can be really overwhelming if you are always trying to go after the latest fads. Luckily there are some social media trends that will stand the test of time that you can use to anchor your efforts:
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In the digital age, there are a few truths: information spreads fast, everything you do online leaves a permanent footprint and public sentiment can change quickly. This means that when a business experiences an issue or commits a faux pas, the consequences can be very damaging. If you have a hot headed business owner or employee, the potential risk for this type of bad press can be even higher.
The entire industry of reputation management is focused on mitigating this risk and cleaning up messes for businesses after they have happened. Unfortunately reputation management can be very expensive and some transgressions are impossible to come back from after they have been committed. So how should you protect your small business? Two weeks ago Google announced a new ranking factor – secured pages. Sites with an https versus a standard http will be given a slight rankings boost moving forward. So what does this mean for your site and the future of search? Let’s take a closer look at this change…
Why this Update is Significant? Google is making changes to their algorithm all the time so the addition of a new ranking factor is not that noteworthy in and of itself. (After all, it was just a couple years ago when Google announced that social signals would be taken into account for rankings.) However, this is the first time that Google has made a change that does not directly improve usability for searchers. Let me explain…  The folks at Pinterest announced earlier this month on their Pinterest for Business blog that they’ve rolled out a new feature, which will allow pinners to have a conversation when they send each other pins. This isn’t a huge change, as pinners have been able to send pins to others for some time now, but it is a cool new feature. The Pinterest blog has an example of how this can be used by individuals and businesses alike. So that got us thinking, what are some specific ways that businesses can use each of Pinterest’s most popular features?
 We’re wrapping up the LionSHARK WEEK blog series with this last post. If you missed any posts from earlier in the week, check out our blog or social media pages. Thank you for following and for your positive feedback!
Well, I won’t keep you treading water any longer! In our last post we talked about how your business already has the basis of a great marketing approach, even if you don’t know it. In much the same way, you probably already have the channels you need to fuel your business’s growth as well! The key now is knowing how to use those channels.  LionSHARK WEEK has been a huge success so far, so we want to thank those of you that have been following all week. For those of you who just joined us, we are currently running a blog series for small business owners. We also have exciting stuff happening on our social media pages, so be sure to follow those as well.
Well, let’s wade into a refreshing new concept! I’m so tired of marketing blogs just pointing out everything you’re doing wrong (“10 Common Mistakes…”) or what you’re missing out on (“The Most Effective _______ You Never Knew Existed”)! This may be surprising to you, but I firmly believe that you probably already have much of what you need to market your business. These are three things I know you have and can use in your marketing:  We’re smack dab in the middle of LionSHARK WEEK and we want to thank you for taking part in our weeklong blog series for small business owners. If you’re just joining us, this series covers a variety of topics aimed at helping your small business to rise to the top. We are publishing content around our LionSHARK WEEK theme here and on social media, so be sure to follow us there as well. We’re live tweeting a week in the life of a LionShark, offering up fun late night tidbits and even have a few surprises planned as well!
Well, let’s jump in! As any small business owner knows, running a business is not always rainbows and sunshine – especially at first. There are difficult times and struggles. But in these dark times, your response as a business owner can mean the difference between closing up shop and spring boarding into greatness.  It’s LionSHARK WEEK and here at LionShark we’re in the midst of a weeklong event, which we’re celebrating with a 5-part blog series for business owners to help them succeed in rough waters. In addition to our small business series, we’ll have plenty of other exciting things going on this week, so be sure to follow us on social media! We’ll be live tweeting a week in the life of a LionShark, offering up fun late night tidbits on our social channels and even have a few bonus surprises along the way!
Alrighty, let’s get our feet wet! For a business, there is one thing that is crucial to success – one thing that, if absent, will lead to the demise of any business. What is that one thing? Strategic vision? An experienced leader? Deep pockets? A revolutionary product or service? Cutting edge technology? No, none of those things!  Happy LionSHARK WEEK! In honor of this weeklong event, we are running a blog series for business owners to give them the pointers they need to make their small businesses successful in a sea of bigger fish. Check back each day for new advice from one small business owner to another. There will be plenty of interesting content to check out this week, so be sure to follow us on social media! We’ll be presenting a new blog post each day, live tweeting a week in the life of a LionShark, offering up fun late night tidbits on our social channels and even have a few bonus surprises along the way!
Well, let’s go ahead and dive right in! Being an effective leader is difficult for many reasons, the least of which is that no two people are alike. This makes it extremely difficult to offer advice on how to lead effectively because people have different life experiences, motivators, working styles, goals and, of course, leadership styles. Then, you pile on the fact that every situation is different, and it begins to look impossible to offer any sage advice at all to help people be better leaders. So how can you offer advice that applies to every person, in every situation, at any given time? By focusing on the four pillars of effective leadership, you can create a universal blueprint for small business leadership. |
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