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 People read, follow, click, and buy with their eyes, which is why images are so crucial for a successful content strategy. Images draw people in, hold their attention, and compel them to take conversion actions. Visual content can boost engagement no matter where it’s used, but these are the most effective locations for using images:
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 I get this question a lot – “Do I need a landing page for my PPC advertising efforts?” The answer, however, is rarely a simple yes or no. Perhaps if clients asked questions like “Do I need professionally designed, dedicated landing pages for each of my product/service categories that integrate seamlessly with the rest of my site with trackable calls-to-action to target each of my buyer audiences and generate leads and/or non-sales conversions?” the answer would be a lot easier. But, no one ever asks that!
The truth is that every site is different and every business has unique goals and KPIs, which means that there isn’t a one-size-fits-all answer to this important question. So, if you’re wondering whether your business should be using landing pages in conjunction with your online marketing, here are the pros and cons that we usually discuss with clients:  Paid search advertising (PPC) is an incredibly effective strategy when it comes to generating leads and driving conversions. However, PPC sort of relies on one premise – that people are looking for what you’re selling. That means that if you’re trying to market an industry-changing invention or a product that’s radically different than the competition, you can find yourself in an uphill battle. It doesn’t mean that you can’t do PPC though, it just means that you must be more creative.
 Service providers are no strangers to providing estimates/quotes, but not all of them do so effectively. I’ve gotten some pretty crummy looking quotes from businesses in the past for local services – everything from handwritten nightmares to poorly constructed word doc templates (and don’t even get me started about these guys). So, if you want to stand out from the crowd, these are the five things that every great quote has in common:
 When you own your own business, traveling for work means more than when you’re just jetting around on someone else’s dime. Costs can quickly add up – airfare or fuel, a hotel room, meals, the price of admission into a conference or other educational opportunity, and much more. To get your money’s worth, you need a plan for what you’ll do on your trip. These are the five best ways to make the most of your business trips:
 Here at LionShark we use a variety of specialized tools to keep us organized and ensure that we deliver top-notch work for our clients. Here’s a list of some of the business tools that we’re using right now. Many are free (or offer free versions) so you don’t have anything to risk trying them out. Enjoy!
 As a website owner, a high bounce rate can be a serious cause for concern. Whether you’re running an ecommerce store or a blog, poor bounce rate stats typically signal that there’s something wrong (especially if they spike suddenly). However, in some cases a high bounce rate isn’t necessarily a major problem. In the case of an informational search query, visitors can get their question answered quickly and leave a site having satisfied their reason for searching.
For instance, if you run a mommy blog and someone searches for “what are good first foods for babies” and arrives at your site where you have a list of foods, they may see the information that they were looking for, and then leave satisfied. Similarly, if you have a cooking blog and someone searches for “how long does it take to bake a sweet potato,” finding this information on your blog fulfills the immediate need behind the search. In these types of situations though, the goal is to get these searchers to stick around longer to view your other resources, share your articles, and become a loyal follower. So, while a high bounce rate isn’t necessarily a problem in these cases, it’s still not ideal. But whether you’re trying to reduce your ecommerce bounce rate or blog bounce rate, the methods are the same. Here are our top tips for bringing bounce rate stats down:  Small business owners tend to get scared when “the big guys” move in. They assume that big national retailers and service providers will be able to offer lower prices and more selection, and they get worried about what that will mean for their livelihoods. And while this apprehension may be warranted in some cases, there’s always opportunities for small businesses to stand out among their competitors of all sizes. Here are four great ways to stand out from the crowd:
 Farm websites are notoriously spotty when it comes to including important details to encourage people to visit. In fact, knowing which farm has which types of activities and crops in season is like belonging to a secret club.
Have you ever tried to find something in particular on a farm nearby? The process usually goes like this:
This is bad for everyone! It’s frustrating to anyone who would prefer to buy locally instead of from big chain grocery stores, it hurts local farmers who are trying to sell their crops, and it robs kids of the formative learning experiences that they can get when they visit where their food is grown and meet the people that do the growing. To break this crazy cycle, we need more farms that have the kind of online presence that will get people to visit! |
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