People read, follow, click, and buy with their eyes, which is why images are so crucial for a successful content strategy. Images draw people in, hold their attention, and compel them to take conversion actions. Visual content can boost engagement no matter where it’s used, but these are the most effective locations for using images:
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I get this question a lot – “Do I need a landing page for my PPC advertising efforts?” The answer, however, is rarely a simple yes or no. Perhaps if clients asked questions like “Do I need professionally designed, dedicated landing pages for each of my product/service categories that integrate seamlessly with the rest of my site with trackable calls-to-action to target each of my buyer audiences and generate leads and/or non-sales conversions?” the answer would be a lot easier. But, no one ever asks that!
The truth is that every site is different and every business has unique goals and KPIs, which means that there isn’t a one-size-fits-all answer to this important question. So, if you’re wondering whether your business should be using landing pages in conjunction with your online marketing, here are the pros and cons that we usually discuss with clients: Paid search advertising (PPC) is an incredibly effective strategy when it comes to generating leads and driving conversions. However, PPC sort of relies on one premise – that people are looking for what you’re selling. That means that if you’re trying to market an industry-changing invention or a product that’s radically different than the competition, you can find yourself in an uphill battle. It doesn’t mean that you can’t do PPC though, it just means that you must be more creative.
Service providers are no strangers to providing estimates/quotes, but not all of them do so effectively. I’ve gotten some pretty crummy looking quotes from businesses in the past for local services – everything from handwritten nightmares to poorly constructed word doc templates (and don’t even get me started about these guys). So, if you want to stand out from the crowd, these are the five things that every great quote has in common:
When you own your own business, traveling for work means more than when you’re just jetting around on someone else’s dime. Costs can quickly add up – airfare or fuel, a hotel room, meals, the price of admission into a conference or other educational opportunity, and much more. To get your money’s worth, you need a plan for what you’ll do on your trip. These are the five best ways to make the most of your business trips:
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