Sales and promotions are a great way for businesses to boost sales and achieve business goals, but only when done right. Poorly executed sales can backfire – resulting in a waste of time and money, and potentially even causing harm to a brand’s reputation. So how do you run a great online sale? Use these 10 tips to ensure that your sale will have the positive brand impact you desire:
Going to networking events is great because you get to meet new people, experience interesting venues, and get out of your regular office routine. But networking doesn’t mean much if you can’t remember anyone after. So how can you commit people to memory after an event? These 6 tips have helped me tremendously:
Running your own business is exciting, scary, confusing, fulfilling, and everything in between. Some battle hardened entrepreneurs spout stories of daring gambles that paid off big, unforeseeable misfortune that struck out of nowhere, and other polarizing tales. Unfortunately, this wide spectrum of emotion can cause people to form preconceived notions about what running their own business might look like. So who should you trust and how should you feel about the idea of starting something for yourself? If you’re wondering if going out on your own is right for you, here’s the truth behind running your own business…
Whether you’re running the website for a local business, an ecommerce store, a non-profit organization, or some other type of group, SEO (Search Engine Optimization) is your key to being found. Websites that are optimized for major search engines, like Google and Bing, are more likely to be found when people search for relevant topics. This is why proper SEO strategy is so vital for all types of websites. Websites rely on SEO, but what does SEO rely on? An effective SEO presence relies on the strength of several factors:
It’s February and love is in the air, but this Valentine’s Day instead of indulging in long stem roses and eating a whole box of chocolates from your special someone (or yourself – I’m not judging!), why not fall in love with online marketing instead? Here are four online marketing suitors for you to choose from:
You know how growing up your Mom always told you that if someone doesn’t like you, then it’s their loss? That may work on the playground, but that sure isn’t true in the business world! When it comes to business, if people don’t like your brand, that’s definitely your loss! So how exactly you go about being likeable, and why should you care anyways?
Running an online marketing company I often hear business owners or marketing managers tell me “Oh yeah, social media definitely isn’t for us!” And while it’s sometimes difficult (or downright impossible) to dissuade them from this belief, it’s never true. Any business, no matter the size or industry or audience, can benefit from social media in some capacity!
Social channels are used most commonly for customer service, education, brand awareness, and selling, which really covers a wide range of marketing goals. In that list is at least one focus area that every business needs in order to succeed. Don’t believe me? Consider this – there are local and national brands with thriving social media communities around offerings like toilet paper, tampons, deodorant, household cleaners, condiments, porta potty rentals, allergy medications, athlete’s foot remedies, dog food, kitty litter, bug removal, and probably a million other odd products/services that don’t strike you immediately as being particularly social in nature.
So how can your business build a social community around products/services that aren’t typically social? These three tips will help you create a winning strategy:
Guest blogging has been popular since the days of blogging first started, but not all people with blogs understand the true value of it. Guest blogging isn’t about gaining an SEO advantage, it’s about getting your name/business or products/services in front of a new audience and reaping the benefits of this increased exposure. Let’s dive into this a little deeper:
About The LionShark Digital Marketing Blog
Welcome to the official LionShark blog!