33% of Active Social Media Users Never Post
To the uber active social media users out there, this may seem odd, but the fact of the matter is that many social media users are out there just listening and watching every day. This means that when you look at your social media efforts, you shouldn’t just look at shares and likes, but also clicks and increased traffic to your pages because the more passive social media users could be interacting with your content in quieter ways.
23% of Users Check Facebook 5+ Times A Day
This is good news for businesses that use Facebook because it means that no matter what time they post messages or share deals, Facebook’s most active group is likely to see them.
15% of Facebook Users are Mobile-Only Users
The rise in mobile-only Facebook use points to the broader trend of increased mobile use across all platforms. So, if you don’t have a mobile-optimized site, you need to work on that ASAP!
25% of Facebook Users Do Not Use Any Privacy Settings
Knowing that one-quarter of Facebook users don’t bother with privacy settings means that the Facebook privacy backlash that’s been so public over the last few years is being driven by the vocal faction that’s seriously concerned about privacy issues. In order to appease this crowd, always be honest with users of your site regarding how their data will be used.
A New Member Joins LinkedIn Every Half A Second
LinkedIn is one of the few social platforms that’s still growing rapidly in terms of membership, making it a great opportunity to promote your business and grow your client-base.
LinkedIn Has More Members Aged 50-64 than Aged 18-29
LinkedIn’s stronghold with an older professional demographic means that their offerings must continue to appeal to this sophisticated and mature segment. If this audience is crucial to your business, you should have a visible and well-maintained presence on LinkedIn.
7. Pinterest Users are Twice As Likely to Click on Content than Users on Any Other Social Platform
Pinterest users are king when it comes to engaging with content, especially in the form of infographics, pictures, recipes, tips and how-to tutorials. Your business should find a way to leverage these opportunities on Pinterest to expand your influence.
Only 3% of Americans Have Ever Checked Into A Location
The check-in is a phenomena that’s widely underused, making location-based platforms like Foursquare less important for most businesses.
YouTube Reaches More Americans Aged 18-34 Than Any Cable Network
SEO professionals have been touting video for some time now, and the numbers are finally in to prove just how valuable YouTube videos and channels can be for businesses looking to market to a younger demographic.
61% of People Trust Companies that Blog More Than Companies that Do Not
Blogs are no longer just a way to try to rank well for your keywords, they are also essential in game of establishing credibility and trustworthiness. Blogging shows online users that a business is interested in educating and helping them, not just simply making money.
97% of People Search for Local Businesses Online
Many local businesses get stuck in the trap of just traditional local advertising, when really they would benefit more from using local online advertising. The fact that almost all Americans go online to search for and research local businesses means that if you’re a local business that’s not investing in digital marketing of some sort, you’re missing out on a huge opportunity to put your name in front of your local audience.
Heard any other crazy social media stats? Share them with us!
By Kate Pierce. Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so don’t say you weren’t warned!