Here are 4 ways to put your website into summer mode all year long!
As small business owners, we have a lot on our plates - especially over the summer. We have businesses to run, customers to tend to, and families that we want to spend as much time with as possible. So, let’s face it, our websites are often one of our last priorities when it’s hot and sunny out. But this doesn’t mean that we neglect them (at least I hope that’s not the case). Instead, we get really good at planning ahead to get everything in order so that they can run on autopilot for a bit while we’re away enjoying the opportunity for a much-needed vacation. So I’d like to pose this question - if we can do it during the summer, why can’t we do it year-round?
Here are 4 ways to put your website into summer mode all year long!
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Obligatory warning: It’s summertime, so we have campfires on the brain. We, however, are not actually suggesting that you start a fire and incinerate your competition like a fluffy delicious marshmallow on a stick. Mmm! Now back to the blog post…
Looking for some surefire ways to beat the competition in your industry? Look no further! Proper execution of these tried and tested methods are sure to give you an advantage in the marketplace: Invest in Content Content-based SEO focuses on providing the types of helpful content that people are actively looking for, which is why it isn’t going anywhere anytime soon. Providing a benefit to consumers first and promoting your business second is a great way to get your name in front of your target audience in a way that feels trustworthy and safe. You can then parlay this trust into a relationship that evolves into brand loyalty. A lot of ecommerce stores offer free shipping, but that doesn’t mean they’re doing it right. These days most online shoppers have come to expect free shipping, and many will even go elsewhere if they find that a site doesn’t offer free shipping. But just because shoppers want it and your competitors are doing it, doesn’t mean you should just jump on the bandwagon. Before you decide to offer free shipping, you have to do a little planning.
Like any other marketing initiative, free shipping should help you achieve your overall goals (like increasing sales volume, repeat purchases, or average order value). This means that you need to figure out why you’re planning on offering free shipping and which metrics you’ll analyze to determine if it’s helping you achieve those goals. Secondly, you need to know how you’ll actually structure your free shipping. What will the threshold be for receiving shipping for free? Will everyone be offered free shipping or just your most loyal customers? Will certain products be excluded? And so on. This is the most difficult and also the most important part of offering free shipping. To help you out, we’ve complied our top 5 tips for doing free shipping the right way: Recently, Google announced that when it comes to AdWords (their online advertising platform) they’re going to be taking a “mobile first approach” moving forward. This means more options for advertisers to optimize their ads for mobile and increased opportunities to refine their mobile strategy. What does this mean for you?
Well, if you’re running PPC ads on Google, it obviously means a lot more mobile-friendly options, but it also signals an online shift in general. It means that if you’re not making mobile a top priority, you’re already missing out and you’re likely going to continue to fall further behind your competitors that have prioritized mobile. Basically, it means you need to wake up to mobile! Choosing a domain name for your website is one of the most important business decisions that you can make! A bad domain name can translate to ineffective marketing and lost traffic. When selecting a domain name, use these 7 do’s and don’ts to help you make a good choice!
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