While for-profit companies began ramping up their email marketing efforts in early October to notify shoppers of upcoming promotions and seasonal releases, charities will be following suit in the coming weeks. Thanksgiving unofficially kicks off the charitable giving busy season that runs through Christmas and into year-end.
The message that charities will be overwhelmingly promoting is that in this season of gift giving, there is no greater gift than to give to those in need. Broadly speaking, this encompasses every charitable marketing campaign whether the goal is to increase cash contributions, volunteer hours, public displays of support, or in-kind donations.
So, what do marketers working with charitable organizations need to know this holiday season?