Christmas is less than a month away and Black Friday and Cyber Monday have already whizzed past us, but there’s no need to panic. If you haven’t started doing any holiday-related marketing, there’s still time because online shopping continues to happen right up until Christmas and then spikes again immediately afterwards. So, there’s still time to get going and bring in those seasonal sales. Here are 6 holiday marketing ideas that you can get up and running in no time at all:
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Thanksgiving is just a couple days away, so in the spirit of the holiday I’d like to depart from writing about the usual digital marketing, ecommerce, and entrepreneurial topics. Instead, I’d simply like to give thanks. As a business owner, these are just some of the things I’m thankful for:
Email marketing is one of the most cost-effective marketing channels available, which is why big brands spend so much money designing the perfect email campaigns. But emails can’t just look great and contain interesting information to be effective, they also must get delivered to recipients and be opened. Without overcoming these engagement barriers, your emails will never stand a chance of being successful. So, how can you ensure that your emails will get seen?
An entrepreneur’s path can often be a lonely one, which is why it’s so critical to have a network of like-minded individuals to act as a support system. Surrounding yourself with people who really understand your motivations, struggles, and outlook on life is key to staying motivated (and keeping your sanity).
But meeting other entrepreneurs isn’t as easy as it sounds… at least not the kind that are really worth knowing. Sure, you can go to a local entrepreneur meetup or networking event, but I’ve found that those tend to attract mostly serial entrepreneurs looking for investors. So where can you go to find the kind of grounded entrepreneurs that are interested in genuine friendships and meaningful business support? In my experience, these are the best places to meet other entrepreneurs: You spent a lot of time and money driving traffic to your website, but once those visitors got to the site most of them didn’t convert. Sound familiar? You’re not alone! For a lot of ecommerce sites conversion rates are less than ideal. Many business owners will take the initiative to find a solution to their mediocre conversion rates, but typically that involves things like tweaking pricing, changing their website layout and functionality, redesigning their homepage, and rewriting website copy. And while all these things can certainly improve conversion rates, they fail to address the most common sales killer – the checkout page.
Across all industries and amongst businesses of all sizes, ecommerce checkouts have the greatest potential to block a sale simply because they’re the one area that everyone must visit before converting. So, if you want to improve conversion rates, keep an eye out for these checkout mistakes:  From one entrepreneur to another, we'd like to encourage you to take a moment today to look at the candidates running for your local, state, and national elections and vote once you feel confident that you have a sense of which ones will be best for the future of your family, your community, and your business.
These days, content is the name of the game, which is great for people who have oodles of time to leisurely sit down and write at length about topics that they love over a nice cup of coffee. But for most people, that’s not a possibility. More often than not, people are struggling to get content written in a time crunch so that they can move on to the next item on their to-do list. So, if you find yourself groaning about the next piece of content you have to write because you feel like you just don’t have the time to get it done, try these helpful tips:
Was your Halloween sweet or scary? Well, that probably depends on how your marketing strategy played out!
Most business owners and marketing professionals spend a portion of their time doing strategic planning and forecasting, but for businesses that have a strong seasonal focus, that often takes up the bulk of their time. Why? For seasonal businesses there’s no room for error when it comes to planning and forecasting because they don’t get do-overs. A typical business can afford a failure one month or one quarter, because there’s another one coming right around the corner to let them redeem themselves. But a costume shop can’t afford to have a bad October and a Christmas tree business can’t weather a December flop – that’s just the nature of their industries. This vulnerability means that their marketing must be on-point for them to succeed, which means that you can learn a lot from these types of businesses! So, what did Halloween 2016 teach us? Here are the top 5 lessons that we learned this year: |
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