Christmas is less than a month away and Black Friday and Cyber Monday have already whizzed past us, but there’s no need to panic. If you haven’t started doing any holiday-related marketing, there’s still time because online shopping continues to happen right up until Christmas and then spikes again immediately afterwards. So, there’s still time to get going and bring in those seasonal sales. Here are 6 holiday marketing ideas that you can get up and running in no time at all:
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Thanksgiving is just a couple days away, so in the spirit of the holiday I’d like to depart from writing about the usual digital marketing, ecommerce, and entrepreneurial topics. Instead, I’d simply like to give thanks. As a business owner, these are just some of the things I’m thankful for:
Email marketing is one of the most cost-effective marketing channels available, which is why big brands spend so much money designing the perfect email campaigns. But emails can’t just look great and contain interesting information to be effective, they also must get delivered to recipients and be opened. Without overcoming these engagement barriers, your emails will never stand a chance of being successful. So, how can you ensure that your emails will get seen?
An entrepreneur’s path can often be a lonely one, which is why it’s so critical to have a network of like-minded individuals to act as a support system. Surrounding yourself with people who really understand your motivations, struggles, and outlook on life is key to staying motivated (and keeping your sanity).
But meeting other entrepreneurs isn’t as easy as it sounds… at least not the kind that are really worth knowing. Sure, you can go to a local entrepreneur meetup or networking event, but I’ve found that those tend to attract mostly serial entrepreneurs looking for investors. So where can you go to find the kind of grounded entrepreneurs that are interested in genuine friendships and meaningful business support? In my experience, these are the best places to meet other entrepreneurs: You spent a lot of time and money driving traffic to your website, but once those visitors got to the site most of them didn’t convert. Sound familiar? You’re not alone! For a lot of ecommerce sites conversion rates are less than ideal. Many business owners will take the initiative to find a solution to their mediocre conversion rates, but typically that involves things like tweaking pricing, changing their website layout and functionality, redesigning their homepage, and rewriting website copy. And while all these things can certainly improve conversion rates, they fail to address the most common sales killer – the checkout page.
Across all industries and amongst businesses of all sizes, ecommerce checkouts have the greatest potential to block a sale simply because they’re the one area that everyone must visit before converting. So, if you want to improve conversion rates, keep an eye out for these checkout mistakes: |
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