When it comes to social media management for a business, it can often feel like a high-wire balancing act. Knowing what to say when and to whom involves complex decision-making combined with a thorough understanding of the situation. You have to understand the nuances of different platforms, manage your audience’s social media expectations and keep your activities in line with your overall goals. It’s very difficult to do social media well and there are plenty examples of companies that have really missed the mark with their efforts – committing major faux pas and doing damage to their brand as a result. So how do you walk the social media tightrope? Proper social media management requires avoiding these seven deadly sins:
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Unless you’ve been living under a rock, you have probably heard of Google Analytics. And unless you’re really stubborn, you’re probably willing to admit that it’s a good idea to have on your site. But do you truly know why you need Google Analytics and what it can do for you after you have it installed?
Google Analytics gives you actionable insights regarding demographics, top pages, the results of your SEO efforts, places to improve and possible technical glitches. When you’re running a small business, it’s incredibly helpful to know other business owners – to have someone else that understands what you’re going through and can offer advice, work collaboratively and just commiserate. This is even more important when you’re running a home-based business because it can be isolating without co-workers and that traditional office environment. But how do you find other business owners when it seems like you’re on an island all alone – is it impossible?
As a business owner, I’m here to tell you that it’s absolutely attainable as long as you’re willing to invest the time and put yourself out there. Kate Pierce FOR IMMEDIATE RELEASE: 9/16/14 LionShark Digital Marketing LLC (616)-536-1SEM Info@LionSharkDigital.com LionShark Digital Marketing Announces Sponsorship of First Annual Rockford Ninja Warrior Event Local Michigan Online Marketing Company Provides Consulting and Social Media Support for Professional-Level Ninja Warrior Competition Rockford, MI: BridgeWay Community Church publically announced last month that they would be building an extreme obstacle course at their Childsdale location to host a pro-level “ninja” competition October 10-11, 2014. Designed in a similar style as NBC’s hit show “American Ninja Warrior,” the course is being planned with input from previous national contestants for serious athletes across several age brackets. Proceeds from the event will go to building a community center for local children to enjoy and to support Developing Healthy Kids – a Rockford Public Schools organization. Rockford Ninja Warrior staff is currently assembling the large team of volunteers and sponsors needed to bring this iconic event to Rockford, MI and Lionshark Digital Marketing is the latest company to sign on as a sponsor. Owner, Kate Pierce, expressed her enthusiasm by saying, “I’m just so excited to be involved with such a great event that will benefit the local community! I love American Ninja Warrior, so the ability to help bring something like that to where I live and work is truly an honor.” LionShark Digital Marketing is working with Rockford Ninja Warrior to provide digital marketing consulting and social media assistance. With thousands of people already expressing interest, social media will be a vital platform for communicating event information to the public and getting West Michigan’s ninjas prepared for the competition. LionShark Digital Marketing will utilize a unique blend of skills to generate awareness for Rockford Ninja Warrior and maintain a consistent social media presence, including: - A solid understanding of the local West Michigan market - Familiarity with the demands of event-driven social media - Extensive experience with SEM for non-profit and charitable organizations About LionShark Digital Marketing LLC: LionShark Digital Marketing is an online marketing agency providing SEO, social media, business consulting and PPC services to businesses across West Michigan and nationwide. With over 7 years of experience developing and executing digital marketing strategies for small-to-medium sized local businesses, ecommerce stores and non-profit organizations, LionShark Digital Marketing has represented a vast array of industries online. Find out more about LionShark Digital Marketing by visiting www.LionSharkDigital.com. ###
 In business, some relationships are a match made in heaven – they are built on trust and respect, benefit both parties and continue to grow and adapt to respond to market changes. And then some other relationships… are not. You want the relationship with your digital marketing provider or agency to help grow your business. So, when that’s not happening (and it doesn’t look like it’s going to happen any time soon), it might be best to dump them and move on. If you are thinking about breaking up with your marketing company, here are some tips to make it go a little smoother:
Take Your Stuff Back Have you ever broken up with someone while some of your belongings were still at their place? If so, you can see where I’m going here. You probably didn’t get those back! When you cancel your contract or monthly service with your marketing provider, they might be equally inclined to hold onto what they have in their position and not give you the time of day when you request things from them later on. Some agencies are just plain spiteful, but that tends to be more rare. The most common reason for this is because when you are not paying them, you tend to get deprioritized to the bottom of the list behind current customers and prospects. This is why it can be hard to get your questions answered or files and things sent to you once you have ended the relationship. The technological gap these days is just staggering. On one end of the spectrum, I have a niece who is 2 and has her own tablet and on the other end of the spectrum, I have a grandmother who is 84 and only recently started using a cordless house phone.
My niece will grow up with devices small enough to carry around in her kid-sized hand that are more powerful than what NASA used to put a man on the moon. She will use this technology to keep in touch with everyone she has ever met, learn about the world around her and document her entire life. My grandmother has lived her whole life and never had a cell phone or a computer. She has skills that will never be needed again, like the ability to use a slide rule or take dictation flawlessly on a typewriter. She keeps in touch with the people that she sees regularly around town, watches TV to know what’s going on in the world and has photo albums to preserve the memories from her past. So how do you span this gigantic gap with your digital marketing strategy? The truth is that you can’t always overcome it entirely. You can, however, make your digital efforts appeal to the widest possible audience using these tips:  Google Authorship hit the SEO world as a new fad almost three years ago and quickly became all the rage as a part of professional digital marketing strategies nationwide. Agencies stressed the benefits of Google Authorship to their clients and respected SEO experts sang its praises from every rooftop. People treated it like the multivitamin of SEO – claiming that it was being used as a ranking factor, would increase organic click-throughs (which would provide a competitive advantage) and could prevent original content creators from being outranked by scraper sites for their own content. With all of these benefits available for the taking, people jumped on board.
Sometimes PPC can feel a bit like wizardry. The further you delve into AdWords, the more powerful data you can find and harness to succeed at PPC. If you have been chugging along managing your AdWords campaigns in the same way for a while, why not look into these PPC tricks to see what kind of deeper information you can uncover? You may be surprised at the type of data that was hiding in your AdWords account all this time!
Get ready to hop on the broom or take the red pill or whatever analogy you’d like to use… |
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