Obviously, as a marketer you know that digital marketing can help your company, but it’s not always easy to convince everyone of that fact. If you’re pitching an online marketing strategy to your boss, you need to know how to sell it to gain buy-in. But how can you convince someone to get on board with your online strategy when they may not even fully understand it? These four steps will help you discover the right approach!
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The 80’s were a crazy time – wrought with economic and political change, legendary musicians, TV fanaticism, iconic movies and odd fashion trends. So, can the 80’s teach us anything about marketing? Absolutely! Hidden in the culture of the 80’s is the secret for unlocking success as a business online! 1. Do Your Own Thing The 80’s saw copious amounts of fluorescent colors, girls in side pony tails, teased hair everywhere and leg warmers in all climates. Anything went and people expressed themselves uniquely and loudly! Businesses can learn a lesson from the individuality of the 80’s. |
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