Shopping online is no longer viewed as an alternative option to shopping in-store. For the first time in history, shopping online is now the standard and in-person is seen as the alternative to shopping online. And while this may seem like a matter of semantics, it’s not. The way that we buy and sell has been permanently altered. The result is that shoppers now expect not only the same shopping experience that they once had in-store, but a better one to boot.
The rapid evolution of online shopping over the last year has raised the bar for ecommerce retailers, requiring that they provide timely, accurate, helpful, and actionable product information to inform purchase decisions. Product descriptions are the main vehicle to conveying this critical information to buyers, making them critically important.