Join me as I recount our short-lived customer journey with ABC Company, and explain how you can avoid the same pitfalls…
My husband and I recently had a terrible experience with a local business, which caused frustration on our end and lost revenue on theirs. At literally every customer touchpoint they failed in a big way! But instead of just running away screaming and forgetting about the whole thing, I want to highlight this story so that other local businesses can learn from their mistakes. (The names have been changed and the industry/product details have been left intentionally vague to avoid singling this business out.)
Join me as I recount our short-lived customer journey with ABC Company, and explain how you can avoid the same pitfalls…
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For small businesses, especially local service providers, increasing phone leads is key to generating more sales. But how can you get the phones ringing? It might surprise you to learn that the best way to get more calls is just simply to put your phone number everywhere! Here are the three best ways to increase small business phone leads:
If your company is hiring, you’ve probably listed the job opening online and now you’re sifting through resumes trying to find the right candidates to interview. But before you begin to evaluate past job experience, industry certifications, and relevant skills, you should ask yourself whether or not you’re recruiting top candidates from the start.
It might surprise you to learn that sometimes the best candidates didn’t even apply even though they were looking at your opening, or their resumes didn’t make it across your desk because they were weeded out in a preliminary phone screening. To bring in the best candidates, you should avoid these common recruiting mistakes: Small businesses are notorious for having crummy logos, but they’re not the only violators. There are plenty of businesses out there of all sizes that have logos that are blasé at best and cringe-worthy at worst. Wondering if your business logo makes the grade? Take a good look at your logo and ask yourself if it meets any of these criteria for a sub-par logo:
I’ve heard industry insiders compare business websites to physical storefronts, street signs, billboards, and numerous other high-visibility entities. But no matter what you want to compare it to, the thing that you need to understand about a business website is that it’s the first impression that a potential customer has of your company. So, what kind of first impression does your website make?
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