A thorough social media policy for employees needs these four components to succeed:
Most big companies have social media policies laid out for their employees, but businesses of any size can benefit from having structured programs to guide employees’ social media usage. In fact, it might be even more important for small businesses to have these sorts of policies in place to protect themselves. Telling employees what you do and don’t want them posting ahead of time helps to avoid social media disasters down the road. And, despite what you may think, most employees are happy to have some boundaries in place upfront so that they don’t have to worry that what they’re posting or doing online is acceptable to their employers.
A thorough social media policy for employees needs these four components to succeed:
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Whether you’re in the business of carpet cleaning or personal training or landscaping, PPC is for you. Simply put, all service providers can benefit from doing PPC advertising in their local markets! But if you’re new to PPC, or if you’ve run ads unprofitably in the past, advertising online can seem daunting. Before you fret, take a look at our top-performing PPC tips for local service providers:
When we go on road trips as a family we plan our stops in advance to take the guesswork out of where we’ll get gas, use the restroom on the drive. We always try to incorporate as many truck stops as possible along the way, and it dawned on me on our last road trip that local retailers can actually learn a lot from these big buys. Before you call me crazy, read these top lessons that local retail businesses can take away from the success of some of the nation’s largest truck stop brands:
Service providers are no strangers to providing estimates/quotes, but not all of them do so effectively. I’ve gotten some pretty crummy looking quotes from businesses in the past for local services – everything from handwritten nightmares to poorly constructed word doc templates (and don’t even get me started about these guys). So, if you want to stand out from the crowd, these are the five things that every great quote has in common:
Small business owners tend to get scared when “the big guys” move in. They assume that big national retailers and service providers will be able to offer lower prices and more selection, and they get worried about what that will mean for their livelihoods. And while this apprehension may be warranted in some cases, there’s always opportunities for small businesses to stand out among their competitors of all sizes. Here are four great ways to stand out from the crowd:
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