Use this checklist to maximize the impact of your content marketing strategy.
Add Value, Not Noise
- Ensure content provides real value to a specific audience.
- Identify a clear goal for each piece of content.
- Target a single audience instead of trying to appeal to everyone.
- Create separate content for different audiences if needed.
- Align content with the buyer’s purchase journey.
- Ensure content supports business objectives (e.g., turning prospects into leads and customers).
- Rework or remove content that doesn’t fit the buyer’s journey.
- Focus on organization-wide wins, not siloed goals.
- Plan content thoroughly before creating.
- Edit content carefully and solicit feedback.
- Make revisions based on feedback to improve quality.
- Take time to ensure content represents the brand well.
- Consider outsourcing to a content marketing company if time is limited.
- Post content on all relevant social platforms multiple times (different days/times).
- Share content via email, text, or personal LinkedIn to existing networks.
- Repurpose content into different formats (e.g., checklist, image, video).
- Create high-level talking points for decision-makers to support longer content.
- Use optimized keywords and phrases in all digital content.
- Add alt text to images on your website.
- Include conversational questions and answers for AI tool pickup.
- Crosslink to other owned content to keep visitors engaged.
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