Year after year, we see business owners struggling with the same elements during the eleventh hour because they failed to work on them ahead of time. So, if you want to get a jump on the competition, here are the things you need to be doing now to get your business to be ready for the holiday shopping season:
Yes, I realize it’s only June. But that means we’re about halfway through the year, and the holiday shopping season is going to be here before you know it! Instead of leaving everything for the last minute, plan strategically now to ensure that you’ll be ready to focus on your business during the most important time of the year.
Year after year, we see business owners struggling with the same elements during the eleventh hour because they failed to work on them ahead of time. So, if you want to get a jump on the competition, here are the things you need to be doing now to get your business to be ready for the holiday shopping season:
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As a website owner, a high bounce rate can be a serious cause for concern. Whether you’re running an ecommerce store or a blog, poor bounce rate stats typically signal that there’s something wrong (especially if they spike suddenly). However, in some cases a high bounce rate isn’t necessarily a major problem. In the case of an informational search query, visitors can get their question answered quickly and leave a site having satisfied their reason for searching.
For instance, if you run a mommy blog and someone searches for “what are good first foods for babies” and arrives at your site where you have a list of foods, they may see the information that they were looking for, and then leave satisfied. Similarly, if you have a cooking blog and someone searches for “how long does it take to bake a sweet potato,” finding this information on your blog fulfills the immediate need behind the search. In these types of situations though, the goal is to get these searchers to stick around longer to view your other resources, share your articles, and become a loyal follower. So, while a high bounce rate isn’t necessarily a problem in these cases, it’s still not ideal. But whether you’re trying to reduce your ecommerce bounce rate or blog bounce rate, the methods are the same. Here are our top tips for bringing bounce rate stats down: Obviously, if you sell seasonal products the weather will affect your business because sales will ebb and flow with temperature changes, but what about the rest of us? For instance, if you sell home furnishings or gourmet foods or business software, will a temperature swing or a passing storm have any effect on your bottom line? I believe it will, and let me tell you why…
I’ve heard industry insiders compare business websites to physical storefronts, street signs, billboards, and numerous other high-visibility entities. But no matter what you want to compare it to, the thing that you need to understand about a business website is that it’s the first impression that a potential customer has of your company. So, what kind of first impression does your website make?
2017 is here and hopefully you had a great time ringing in the New Year! Now it’s back to work to create a successful year ahead. Here’s the one and only to-do list that you’ll need for your online business this year:
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