LionShark Digital Marketing Blog

How to Allocate Your Marketing Budget

1/27/2026

Most small business owners understand that they need to spend money on marketing but knowing where to spend their marketing budget can trip up even the smartest business owners.

We’ve put together a marketing budget framework to help you allocate your marketing resources for maximum return.

As you use this guide, let us know if you have any questions. We would be happy to help!

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The 6 Types of Content Your Business Needs to Survive

10/6/2025

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the 6 types of content your business needs to survive

When we talk to business leaders who are looking at implementing a formal content strategy, they’ll often ask, “What kind of content do I really need and what’s optional?” Their goal is to make sure that they’re dedicating enough time, personnel, and budget to cover the fundamental elements of content marketing so that they don’t miss out on the kind of online engagement that attracts leads, drives sales, and retains customers.

Now, if you’re asking this because you want to know how to do the bare minimum to check the “content marketing box,” that’s clearly the wrong approach! But, if you want to understand the basics of content marketing because you need a starting place to help shape your content strategy before you invest more to scale up your efforts, this quick guide will give you the information you’re looking for without overcomplicating things.

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Where Should I Focus My Marketing Budget?

9/22/2025

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where should I focus my marketing budget

Does this sound familiar? “50% of my marketing is working… but I don’t know which 50%”

You may not have said those exact words, but if you’re like most business owners, you have likely grappled with setting and allocating your marketing budget. How much should your total marketing budget be? How should you distribute it across different channels and activities? How will you know when it’s time to increase your marketing spend in certain areas?

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Why Pay a Content Marketer to Write for You?

7/8/2025

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why-pay-a-content-marketer-to-write-for-you

With the proliferation of cheap/free ways to generate content these days, why would anyone pay a professional content marketer to generate their content for them?

Unfortunately, this is a question we’re hearing a lot more recently from not only leads but also business colleagues. Of course, it doesn’t really matter why someone else would use a digital marketing company to write their content, but it certainly matters why you should.

If you’re weighing the cost of hiring a digital marketer for your business, here’s what you need to know about the benefits of hiring someone to write your content for you:

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The Ultimate Human vs AI Showdown – A Comprehensive Guide to Using AI in Content Marketing

6/2/2025

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The Ultimate Human vs AI Showdown – A Comprehensive Guide to Using AI in Content Marketing

The ongoing conversation about how to use Large Language Models (LLMs) like ChatGPT, Grok, and Claude in content creation continues to grow fiercer every day.

While purists claim that any use of AI tools during the content creation process is heresy, lazy bandwagoners are satisfied to have AI create their content for them regardless of the results. The rest of us are somewhere in the middle.

In time, both purists and bandwagoners will be proven wrong in their approach and become obsolete. The purists that resist the use of AI tools entirely will be akin to writers resisting the adoption of the computer in favor of sticking with their typewriters, while bandwagoners will continue to see a degradation in their business strategies and brands as they erase what differentiates them from their competitors. Clearly, neither position will be advantageous to hold onto in the coming years.

These days most people believe that AI-style tools have some role to play in the content creation process, but the question becomes what kind of role?

How much is too much to let technology do for you?

Think about writing an article for your company’s blog. Should you ask Grok to write you an article on a particular topic and then just copy/paste it onto your blog? Should you use Grok to do the research and then write the article yourself? What about doing your own research and writing and then using Grok to edit it for you? As you can see, these are very different scenarios with different considerations, which will likely result in very different outcomes.

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How to Allocate Your Marketing Budget

The 6 Types of Content Your Business Needs to Survive

Where Should I Focus My Marketing Budget?

Why Pay a Content Marketer to Write for You?

The Ultimate Human vs AI Showdown – A Comprehensive Guide to Using AI in Content Marketing

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