
Today’s organizations have burgeoning content needs because they’re expected to be in more places on and offline than ever before, which is great news for business content writers. The question becomes, how can AI help them fill those needs?
![]() When content marketers talk about using AI for content writing, what they really mean is using LLMs (Large Language Models) like OpenAI’s ChatGPT, X’s Grok, and Google’s Gemini to help them write the content businesses need to thrive. The content they’re creating can be anything from on-page content (like blog articles, landing pages, homepage text, and product/service descriptions) to social media posts, marketing emails, event invitations, press releases, or anything else that needs to be penned. Today’s organizations have burgeoning content needs because they’re expected to be in more places on and offline than ever before, which is great news for business content writers. The question becomes, how can AI help them fill those needs?
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![]() Earlier this year I wrote an article about using ChatGPT for content marketing. In the article I absolutely railed against the idea of letting ChatGPT write your content for you. I argued that it lacks insight, can’t create authentic connection, offers an imbalanced perspective, and simply adds to the white noise of prolific content creation. However, in the time since I have adopted a more favorable view of ChatGPT as I have played with it some more and done additional research. Today I’m going to share some new ways to use ChatGPT with you that I have discovered so that you can be a better content creator. But, I still want to caution that simply letting ChatGPT generate your content for you is a terrible idea! With that said, I'll give you a few tips on how you can use ChatGPT to improve your writing instead of asking it to do it for you. |
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