Christmas is just days away, which means that as a local retailer you need to be on your game to bring those shopping procrastinators into your store! While holiday online shopping is more popular than ever before, last-minute shoppers typically still choose to shop in person because selecting and buying a gift in-person assures that they’ll have it in time to get it under the tree for Christmas. The good news is that you just need a few basic things to attract these shoppers:
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With the new year rapidly approaching many business owners are wondering what 2017 will have in store for their websites. Will next year usher in sweeping changes from Google that will negatively affect their rankings? Will their sites be penalized for using outdated practices that are no longer in favor? Will they be able to adapt to the latest SEO trends to stay competitive? These are all valid questions!
The good news is that if you’re concerned about these things, then you’re probably already on the right track! However, it never hurts to analyze what you’re already doing and where you can improve. For your SEO strategy to have sticking power next year, it needs three crucial elements:  Ho ho ho! The holidays are upon us and Santa has filled his nice list with good little boys and girls and marketing professionals. If you’re looking for a great gift for a friend, family member, colleague, or client, here are our top picks:
 Starbucks is a behemoth brand due to wildly successful marketing and die-hard brand advocates. Their success is something that many marketers and business owners dream of accomplishing for their businesses. In fact, brands across all industries envy them for their innovative and influential approach to marketing, which is why their marketing strategy gets so much publicity.
So, what can your small business learn from Starbucks and how can you copy it to find your own success? The answer is gamification! Starbucks has found a way to make drinking coffee (something that many people do out of habit every day or necessity when they’re tired) into a fun game. Starbucks coffee isn’t simply a cup of joe, it’s an experience that’s social and indulgent and exciting, and with gamification they’ve also found a way to make it an irresistible challenge. Here’s how Starbucks uses a gamification strategy successfully to drive profitability: A lot of business owners assume that the most lucrative time of the year to do online advertising is in the months leading up to Christmas. They increase their budgets and roll out all the stops to try to appeal to holiday shoppers and then when December 26th rolls around they turn their ads off (or scale them back substantially) and start strategizing for next year. This is especially common with small businesses. However, it may surprise you to learn that the post-holiday shopping surge is almost as big as the rush leading up to Christmas.
Many consumers receive money for the holidays that they then turnaround and spend immediately thereafter. Many people have New Year’s Day off, which makes it a particularly busy time for retail and online shopping. This means that if your ads go dormant after Christmas, you could be missing substantial revenue. The first step in making sure that you’re ready for these shoppers is just simply to keep your PPC ads running, but the second step is to modify your current holiday efforts. It’s December, which means that it’s the season of company holiday parties. But before you throw on your ugliest Christmas sweater and run out the door, read this first!
This holiday season your bottom-line will be influenced by a number of things – your pricing, your customer service, and the effectiveness of your marketing campaigns (just to name a few). But what you might not realize is that the most important element of your paid search efforts really isn’t your budget… it’s your keywords! Without the right keywords your ads won’t be targeted towards the right kinds of shoppers at the right time. Simply put, your PPC keywords will determine the success of your online advertising. So, if you want to avoid getting coal in your AdWords stocking this holiday season, follow these tips:
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