Poor Quality Content
Unique content is the most valuable tool in your SEO toolbox so if your website is light on content, you need to invest in some quality content-based SEO. These are the best ways to beef up your on-page content:
When you look over your SEO efforts from last year, was it a year of wins or a year of regrets? If you made any of the following mistakes, it was probably a year that you’d like to do over again:
Poor Quality Content Unique content is the most valuable tool in your SEO toolbox so if your website is light on content, you need to invest in some quality content-based SEO. These are the best ways to beef up your on-page content:
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The day after Christmas is known as Boxing Day around the world; and while we don’t celebrate Boxing Day in the US, we can still learn some important business lessons from it. But before we jump into that, let’s start with a history lesson…
Traditionally Boxing Day was when servants and tradesmen would receive gifts from their employers (think year-end bonus). These gifts would often be packaged in small boxes and might even include delicious boxed up left-overs from their extravagant Christmas meals the day before. In some places Boxing Day is actually better known as St. Stephen’s Day and is celebrated as a religious day. As accounts reveal, St. Stephen’s Day came into being when special offerings were collected in church donation boxes to help the needy. In modern times, however, Boxing Day has become a retail holiday in places like Canada and the UK (akin to our Black Friday). Boxing Day also plays host to a number of high-profile rugby, soccer, cricket, and horse racing events worldwide. Now that we’re all caught up on the origin of Boxing Day, let’s go over what your business can learn from this interesting holiday: The holidays are here, which means that it’s officially baking season! If you’re like me, baking Christmas cookies is an annual tradition that simply can’t be skipped – their delicious sugary flavors and iconic appearance are just a holiday staple. But as I was baking recently I began to wonder, “Can cookies teach us anything?” Okay, so maybe that should have been a sign to stop eating them at that point, but fueled by powdered sugar and chocolate, I started to see parallels between cookies and PPC. Indulge me here…
When I worked at an agency, we would always get gift baskets during the holidays from vendors and partners; and despite already having an office full of every baked good and wrapped chocolate known to man, we would get unbelievably excited by these gifts! So while some companies are cutting back these days on corporate gifts, I firmly believe that holiday gifts still hold significance in a business setting. Why? Simply put, these gifts express appreciation. Telling someone that you appreciate them as a client, partner, or lead goes a long way in establishing goodwill and a positive brand image.
Running paid search around Christmas is a great strategy to boost site traffic and encourage sales, even when started at the very last minute. The ability to start PPC late in the season and get real-time data to use in decision-making sets it apart from many other marketing channels. So if you’re going to run PPC leading up to and after Christmas, here are some actionable tips to help you get the most of the remaining holiday shopping season:
We all know that Santa is an expert toy maker and high altitude sleigh pilot, but what can he teach us about running an online store? Well, since The North Pole doesn’t actually have their own thriving ecommerce business, we can’t say for sure. But what we can do is speculate about how Santa would run his own online business based on what we already know about the big guy! So as you’re setting up your first web store or analyzing your existing online efforts, take Santa’s advice in the following areas:
If you haven’t started your online marketing efforts for the holidays yet… what’s the polite way to say this? You need to put down the hot chocolate and get started! The reality is that most people have already begun their holiday shopping and some have even finished. But the holiday season isn’t over yet, which means that there’s still sales to bring in if you work for them. So what can you do last minute that will have a real effect on your bottom line? These 3 steps will provide the most bang for the buck:
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