The holidays are here and if you’re struggling to find a way to integrate some holiday cheer into your web design, we’ve got a few quick tips to get you started. Here are our favorite ways to holiday-itize your website:
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If you run an ecommerce site and the conversion rate is lower than you’d like, it can be incredibly frustrating to try to pinpoint the exact cause. Sometimes there isn’t a single cause, but rather a collection of issues responsible for your lackluster sales. In order to increase conversions, you’ll need to identify the underlying cause(s) and correct them. So why don’t people want to buy from your store? These are the six most common ecommerce conversion killers:
During the holidays your ads need that extra boost to be really successful, and ad extensions are just the way to do that! As the name would imply, ad extensions allow you to enhance your PPC ads with additional optional items, extending their appeal to searchers with different needs. So get ready to jingle rock the holidays with the most effective manual ad extensions available:
Thanksgiving is fast approaching, causing people all across America to have visions of turkey and pumpkin pie dancing through their heads. Mmmm! But in addition to stuffing your belly full of seasonal delights, this Thanksgiving you should also stuff your PPC account with keywords that will bring in conversions galore! Whether you’re a seasoned PPC professional or an online advertising newbie, there are always improvements that you can make to your keyword list. So this year, grab some cranberry sauce and get ready to improve your PPC performance with the following keyword suggestions:
Earlier this year Google started offering a really cool feature for AdWords users, letting them insert automated countdowns in their ads. Using the same types of parameters that allow dynamic keyword insertion, advertisers can now include a real-time countdown clock in an ad to highlight an upcoming event or mark the end of a current event to create urgency with shoppers. This urgency is great at generating sales, which means that infusing your ads with countdowns can be an incredibly effective PPC strategy!
So how can you use AdWords countdowns this holiday season? Here are some creative ideas: Working at a marketing agency has exposed me to a lot of bizarre client situations, the least of which is people trying to cancel their services in all the wrong ways. There are a lot of reasons that people cancel or suspend their services – lack of budget, poor results, dissatisfaction with the company providing the services, unexpected personal circumstances, selling the business, taking over marketing operations in-house, etc. But no matter the reason, there are a few best practices that you should adhere to when canceling your marketing services:
Expectations are a funny thing because they can vary so much from one situation to the next and change so drastically over time. For example, the other morning I was up much earlier than usual and decided to watch some TV. As anyone who has ever watched late night/early morning TV knows, it’s slim pickings! Your expectations are way lower than they would be when you turn on the TV during primetime because the supply of quality programs is scarce. You look through the guide for something that you can tolerate versus something you actually want to watch because your situation necessitates a shift in expectations. When it comes to consumers’ purchase decisions, the same is true – situation dictates expectations.
I once heard a speaker at a marketing conference tell a story about changing travel expectations. He explained that as a kid he would travel with his family and whenever they checked into a hotel, his mother would go into the bathroom to ensure that a strip of adhesive paper had been put over the toilet seat indicating that it had been cleaned prior to their arrival. That was how she determined the quality of a hotel. He went on to say that these days room cleanliness is just assumed as a standard and the things that set hotels apart are the special amenities like free breakfast, wifi, hot tubs, spacious gyms, concierge services, etc. These features are what makes a hotel’s reputation and brings in business. In this case more supply has led to a need for greater differentiation, causing hotels to go to great lengths to top one another. But this is certainly not the only example of changing consumer expectations – in every industry expectations continue to evolve over time. So what does this mean for your business? |
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