The holidays are here and if you’re struggling to find a way to integrate some holiday cheer into your web design, we’ve got a few quick tips to get you started. Here are our favorite ways to holiday-itize your website:
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If you run an ecommerce site and the conversion rate is lower than you’d like, it can be incredibly frustrating to try to pinpoint the exact cause. Sometimes there isn’t a single cause, but rather a collection of issues responsible for your lackluster sales. In order to increase conversions, you’ll need to identify the underlying cause(s) and correct them. So why don’t people want to buy from your store? These are the six most common ecommerce conversion killers:
During the holidays your ads need that extra boost to be really successful, and ad extensions are just the way to do that! As the name would imply, ad extensions allow you to enhance your PPC ads with additional optional items, extending their appeal to searchers with different needs. So get ready to jingle rock the holidays with the most effective manual ad extensions available:
Thanksgiving is fast approaching, causing people all across America to have visions of turkey and pumpkin pie dancing through their heads. Mmmm! But in addition to stuffing your belly full of seasonal delights, this Thanksgiving you should also stuff your PPC account with keywords that will bring in conversions galore! Whether you’re a seasoned PPC professional or an online advertising newbie, there are always improvements that you can make to your keyword list. So this year, grab some cranberry sauce and get ready to improve your PPC performance with the following keyword suggestions:
Earlier this year Google started offering a really cool feature for AdWords users, letting them insert automated countdowns in their ads. Using the same types of parameters that allow dynamic keyword insertion, advertisers can now include a real-time countdown clock in an ad to highlight an upcoming event or mark the end of a current event to create urgency with shoppers. This urgency is great at generating sales, which means that infusing your ads with countdowns can be an incredibly effective PPC strategy!
So how can you use AdWords countdowns this holiday season? Here are some creative ideas: |
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