As a content marketer and professional copywriter, I work with business owners and other marketers every day that see the value in outsourcing content creation. These shrewd businesspeople understand that hiring a professional can save their time, sanity, and most of all budget.
But for every one of these clients, I have countless more that have turned down proposals due to cost. While this is routine, especially when working with budget-restricted small businesses, it still surprises me. The irony is that while smaller companies and teams should be even more discerning with how they spend their time, they tend to simply have a knee jerk reaction to spending money – opting to do things in-house that make more sense financially to hire out.
Balking at the cost of a quote without taking the time to do a thorough price comparison is never a wise decision. So, let’s take the time to look at how much your content actually costs.
Quoted Price
Some copywriters will just give you a total price for the project without any mention of how long it is expected to take or how many revisions are covered, but others will break down the cost on an hourly basis. Always try to find out how long the copywriter is budgeting for the project so that you can perform an accurate cost analysis comparison.
Let’s say you get a proposal to have a piece of content written by a freelance content marketer. The quoted cost is 4 hours of work for a price of $160 ($40/hr).
How much will it cost for your team (or yourself) to produce the same content?
But for every one of these clients, I have countless more that have turned down proposals due to cost. While this is routine, especially when working with budget-restricted small businesses, it still surprises me. The irony is that while smaller companies and teams should be even more discerning with how they spend their time, they tend to simply have a knee jerk reaction to spending money – opting to do things in-house that make more sense financially to hire out.
Balking at the cost of a quote without taking the time to do a thorough price comparison is never a wise decision. So, let’s take the time to look at how much your content actually costs.
Quoted Price
Some copywriters will just give you a total price for the project without any mention of how long it is expected to take or how many revisions are covered, but others will break down the cost on an hourly basis. Always try to find out how long the copywriter is budgeting for the project so that you can perform an accurate cost analysis comparison.
Let’s say you get a proposal to have a piece of content written by a freelance content marketer. The quoted cost is 4 hours of work for a price of $160 ($40/hr).
How much will it cost for your team (or yourself) to produce the same content?
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