From a shopping perspective, Amazon does everything better – and shoppers know this! This is why, according to Business Insider, they have almost 17 million Prime users and satisfaction ratings are through the roof. But how do they do it and what can you learn from their success? These five key factors are what sets Amazon apart:
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Every retail store faces the same dilemma as the holidays approach – how to offer the right products with the right prices at just the right time. It’s this holiday balancing act that will keep business owners up at night for the next few months. But unlike Santa, whose insomnia spreads joy worldwide, worrying and stressing won’t benefit business owners much. So if you’ve ever wondered what holiday shoppers are actually looking for, here’s the scoop:
Halloween is just around the corner, but instead of concocting a witch’s brew in the hopes of casting a spell on your competition, why not get your SEO efforts in order? Mastering the bones of local SEO will get your business ready for the holidays and continue to pay off all year long! If you run a business with a local presence, these are absolute essentials to ensure that potential customers will be able to find your business online when they search for the products/services that you sell:
Running an ecommerce store of any kind can be challenging, but online apparel sites have an extra set of challenges to overcome. The reason why clothing stores have it harder than other industries is because shoppers like to try on and model apparel to test the fit, look, and feel of each garment. Shopping online takes away the ability to see what a piece of clothing will look like on your specific body, which is why some consumers are hesitant to abandon their favorite retail establishments to go online and shop. So what can you do to sell apparel online effectively? These top tips will make your job a little easier:
Halloween is when the holiday sales rush begins nationwide, which means that for retail businesses October is an important time because it can set the stage for the rest of the fall and winter. So this Halloween, don’t brush the cobwebs off your same old marketing strategy. Instead, plan an online marketing approach that’ll make you a killing. Whether your business is flying high on a witch’s broom or buried six feet under, these marketing channels are sure to breathe new life into your sales:
Most companies have a regular blog schedule (and if they don’t, they should!) to dictate when content will be published. Posting regularly provides a lot of benefits – it can generate additional traffic, offer an SEO boost, provide stability for your most loyal followers, and result in substantial brand lift. Simply put, blogging is a key component to any good content strategy!
But anyone who has tried to maintain a company blog knows that there are days when you’re far too busy to sit down to write one. Then there are the times when writing a blog post is the just very last thing that you want to do. So how do you keep up with your blogging routine? In these situations you need to find a way to make writing a blog post quick and painless. These simple tricks will let you cheat by putting together a blog post in no time at all:  Today I had a startling realization – it’s October. I’m not quite sure how this happened because there didn’t seem to be any warning that this was coming. Maybe it’s because it’s been unseasonably warm here the last few weeks or perhaps it’s because I’ve only had one pumpkin spice latte so far this season, but I’m shocked that it’s October already! If October snuck up on you too, you may already be behind when it comes to your holiday marketing. I know what you’re thinking… “Holiday marketing?! Lady please! I don’t even have pumpkins for my front porch yet, so Santa is a long way off!”
A recent Google study revealed that 25% of holiday shoppers last year had done some of their holiday shopping before Halloween and 48% had the majority of their shopping done by Cyber Monday. This was up substantially from the prior year, indicating that holiday shopping will likely be done even earlier this year if seasonal this trend continues. So let this post be your holiday wakeup call! You need to start embarking upon your holiday marketing right now in the following ways: |
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