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 Halloween is just around the corner and while kids everywhere are getting frightened by ghosts, goblins and witches, business owners and marketers have bigger things to fear. Wasting time and money on your PPC is always a scary notion, so headed into the busy holiday season it pays to examine your account for anything frightful. What you find may surprise you! In fact, these spooky things may be lurking in your AdWords account right now:
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 As a small business owner, there are a few things you should never be without whether you’re taking a business trip, vacation, going to a networking event or even just running to the grocery store. Here is the quick and simple list of what you need on you at all times:
 I write a lot of optimized content for clients – homepage content, blog posts, product descriptions, service summaries, category page text, informative articles, tutorials, social media posts and the list goes on. In all of this copywriting and content creation, I have run into a lot of crazy rules for writing content. Sometimes bosses will make very specific demands. Sometimes clients will have strict requirements that must be followed. And sometimes, industry experts will come up with a zany new rules for writing that inexplicably catch on like wildfire and become the new “it thing” in content creation.
As a digital marketing professional, I know it’s important to give bosses and clients what they want and also to stay current with the times, so I can craft my writing to fit whatever requirements are requested. In doing so though, I have discovered that there are a lot of misconceptions about what is good for content from an SEO-perspective. So, I’m here to tell you today, that the following 15 “rules” for SEO-friendly content are absolutely bogus! (And yes, these are all requirements that I have either had personally or heard about from colleagues while they were writing content for various audiences.)  Last weekend we were a part of Rockford Ninja Warrior and as a Gold Sponsor our logo was placed on one of the obstacles – the tilted ladders. We were so inspired by all of the local competitors, families and American Ninja Warriors that came out to sponsor a great cause that we decided to do a themed blog in honor of this event.
The world of online marketing can often feel like a tilted ladder with its constant shifting, high stakes and the need for a strong hold on all of the moving pieces and clear focus on the end goal. So on the ladder of online marketing, where is your business?  It’s not always easy to know when you need to really dig in and completely overhaul your PPC account. Sometimes just making small tweaks will do the trick – helping you to achieve your PPC goals without getting your hands dirty. Other times though, major changes are necessary to get you back on track.
How do you know if you need to bring in the heavy machinery? Here are five classic signs that your PPC account needs to be completely overhauled: |
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