Evergreen content is considered the holy grail of content creation because its sustained web popularity continues to provide business value long after it’s been published. A lot has been written about evergreen content – why evergreen content is a must-have, how to start creating evergreen content, and which types of content are considered evergreen.
But with the evergreen craze in full effect, most businesses don’t stop and ask themselves whether their content should be evergreen.
Are there times when content shouldn’t stand the test of time? Is a strong viral surge more lucrative than continued interest? Can content with a limited shelf-life demonstrate more authority or strengthen brand positioning better?