Business owners usually want to run ads for all their products instead of being restricted to a few key products or product lines. However, putting together and managing campaigns and ad groups for all your offerings simply doesn’t work (unless you have a very limited lineup of offerings). An approach this broad is time-consuming and ineffective, which is why it typically leads to burnout and wasted ad budget.
Any online advertising expert will tell you that focusing on a subset of products or services is always a better strategy!
So, how do you decide what to advertise online?