If your content strategy is missing any of these crucial elements, it won’t be as effective as it could be!
All businesses big and small need a content strategy that clearly defines what they’ll put out when. Whether this just includes blog posts and social media posts, or ranges the full gamut of sales copy, usage manuals, infographics, videos, and white papers, it must be planned in advance to be successful.
If your content strategy is missing any of these crucial elements, it won’t be as effective as it could be!
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Email marketing is one of the most cost effective ways to generate and nurture leads as well as strengthen an ongoing customer relationship, but only when it’s done correctly. For as many companies out there that are using email marketing well, it seems like there are just as many doing it poorly. If your business is committing any of these common email marketing mistakes, you may be missing out on the fruitful bounty that email marketing can cultivate:
These days everyone is online, which means that your website has to be accessible to anyone regardless of physical capability. But people with vision issues, hand tremors, or any number of other handicaps often have a hard time using websites that don’t take these limitations into account when they’re designed. That’s why it’s so important to adapt your website’s usability. But before you get worried about the kind of modifications that you’ll need to make to accommodate handicapped users, you need to keep in mind that these adaptations are actually web best practices anyways. This means that these changes will actually benefit all users! So let’s dig right in and discuss how you can make your website more handicapped-friendly.
Sometimes people don’t take small businesses seriously. They think that a small business won’t have the same kind of resources that a bigger company will have or the right personnel to do the best job possible, or the best prices. Whatever bias they come to the table with, they make snap judgements in the research phase and quickly rule out any business that seems too “ma and pop.” But as a small business owner, I understand all of the numerous advantages of working with a small business. It’s just a matter of getting clients to say yes to your business so that you can overcome that initial hurdle and prove yourself to them. This is why I’m always keen on trying to help other small guys get the business they deserve.
Here are my top 10 tips on looking like a big business to attract prospective customers: When it comes to PPC sometimes it’s the little tricks that can really help to cook up success. If you’re looking for some special tips to take your account to the next level, here are our favorite PPC hacks for AdWords (organized by the amount of work it takes to utilize each one):
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