These out-of-the-box suggestions will get your ads noticed, attracting better targeted traffic and increasing conversion rates:
PPC ads and keywords are the essence of a paid search account. Without persuasive ads and comprehensive keywords, PPC efforts are doomed to fail. But as paid search has become more competitive, it’s gotten harder to create ads that stand out. The old tricks of including keywords and dynamic keyword insertion in ad text have begun to feel passé, and simply sprinkling in juicy offers and promotional coupon codes won’t cut it anymore either.
These out-of-the-box suggestions will get your ads noticed, attracting better targeted traffic and increasing conversion rates:
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Anyone responsible for creating content has come across a situation where they’ve been asked to make content longer. Typically, this is in response to perceived audience demand for longer form content like whitepapers, case studies, and professional articles. Novice content marketers and copywriters will just “un-edit” their content – going through it to look for opportunities to elaborate on existing information or needlessly sprinkle in more text. However, simply increasing the word count doesn’t do anything to enrich content and may even backfire by discouraging readers.
So, how do you increase content length without sacrificing quality? |
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