- What Do You Need to Get Started with PPC?
- How Much Should You Spend on PPC?
- What Does PPC Success Look Like?
We’re wrapping up this series by answering another frequently asked question – “Can PPC replace SEO?” (Spoiler alert: It can’t.)
There is a lot of confusion around this topic because both types of online marketing use keywords as building blocks and they share similar goals, which leads new advertisers to falsely believe that PPC and SEO are interchangeable. This misconception leaves advertisers without the relevant information to make informed marketing decisions. We don’t want you to fall into the same trap!
Hopefully after you’re done reading this article, you’ll understand the essential differences between PPC and SEO, be more knowledgeable about how they work together, and feel equipped to make decisions about prioritizing your marketing efforts.