While Windows phones certainly don’t have the same abundance of apps available to them as Android and iPhone users, they do have some pretty great options available to help increase productivity during the work day. Here are our top 5 favorite Windows apps for business:
The Mother of Invention – Moms
As a Mom your work is never done. There’s always something you need to make, or pick up, or put away, or transfer to/from the car, and the laundry is never ending (...so much laundry). But amidst your overwhelming to-do list and the general chaos of mom-ing, there’s a phenomenal business opportunity. Some of the best inventions, most influential businesses, and greatest contributions to the arts in our time have been from stay-at-home Moms. Hardworking Moms are becoming entrepreneurs more often and contributing more to the landscape of American inventions than ever before. But Moms are doing more than just reinventing ordinary baby products - they’re also making life easier across the spectrum of life’s products.
So how can you get your inventor juices flowing while you’re pouring juice into sippy cups? Here are our top tips:
15 Lies You Were Told Today
Everyday I’m lied to, and you are too. These lies may be professional or personal and they can come from anyone in our lives. Most often though, I find that these lies come from the harshest, cruelest person in my life – me. The thing that I have to remember and you do too are that these really are lies. These insidious little things that we are told everyday aren’t true and we shouldn’t listen to them. So the next time you hear any of these, second guess their validity and make the conscious choice to toss them out and move on:
Right now it’s really hot out, family vacations are still in full swing, and kids are just starting their back-to-school shopping, so it may seem a little odd to bring out the holly berry and start trimming the Christmas tree. But consider this – there’s a mere 3 months until the holiday shopping season starts! That’s right! Thanksgiving is just 14 weeks away and immediately following will be Black Friday and the hustle and bustle of a month of holiday shopping. That means it’s time to start thinking about your holiday marketing right now! These are the top 5 tips that you need to know to start planning for the holidays so that you can end the year profitably:
Cutting Through Consumer Apathy
Consumer apathy is at an all-time high, and we really only have ourselves to blame. With so many companies, organizations, and causes vying for our attention everywhere we look and begging us to care about what they have to say, we have to shut most of it out because it’s just not possible to care about everything. It’s in our RSS feeds and on TV and shared on our social timelines. Anything we’ve ever expressed any interest in and every friend we’ve ever had is constantly telling us that something is worth our time – all of time. We hear that we should want to support whatever this thing is wholeheartedly, and recruit other people to support it too. But instead of the guilt trip or megaphone approach that we get hit with working, we just tune it out and refuse to care. And then we get used to not caring – to deprioritizing the next thing that we are supposed to care about because we didn’t care about that last thing that we heard about. Or perhaps we start to feel bad about not caring enough about all of the things that we actually do care about because we’re all busy juggling too many things to really invest ourselves in any one thing. No matter how we get there, we all arrive in the same place where our individual apathy starts to rise. Cumulatively, this creates a situation where total consumer apathy hits new heights. But apathy running rampant doesn’t eliminate the fact that there actually are really good causes, organizations, and companies that need our support.
So if you’re responsible for getting people to volunteer for, donate to, purchase from, or otherwise support something worthwhile, you need to know how to cut through this apathy. These 5 tips will help your message get the attention it deserves:
It’s August, which means that we’re in full on back-to-school mania everywhere you look. With less than a month before the kiddos are back in school and college kids are packing into dorm buildings, the marketing rush is in full swing. This means that anyone selling laptops, sneakers, and backpacks has already launched their marketing campaigns. But what if you don’t sell something that would be considered a “back-to-school” item? Can you still get on board? Of course!
In the movie “My Big Fat Greek Wedding,” the father has this ongoing challenge for someone to think of a word that doesn’t come from the Greek language. Through his inventive use of word roots, he’s even able to relate the word kimono back to Greek. I can do the same thing with basically any product or service and the school-related marketing craze. You tell me what you sell and I’ll tell you how you can “back-to-school” it up!
Here are my top tips on how you can pitch your non-school product as a back-to-school must-have:
As I was reading my son the beloved children’s book Corduroy recently, I realized there are actually a few key lessons that entrepreneurs can take away from this children’s classic.
For those of you not familiar with the story, it centers around a stuffed bear in a department store. A little girl, Lisa, sees him on the shelf and wants him but her mother says no because he’s missing a button. He then goes on a search to find his lost button, without any luck. Lisa ultimately returns with her own money and buys Corduroy and takes him home. The end. It’s a pretty simple tale, but there’s a lot of hidden wisdom in there. Let’s unpack the story some more…
As a marketer, you’re constantly struggling to have your message heard above the din of other advertisers bombarding consumers. Everywhere consumers look, messages are being shouted at them. Whether it’s online, in an inbox, over the radio, on a billboard, or even their front door – marketing messages are everywhere with brands competing for consumers’ attention. With this stiff competition, it’s easy to be overlooked because consumers have become very adept at putting on blinders and ignoring anything that doesn’t interest them. The truth is that when it comes to consumers, no one cares what you have to say… that is, unless you can tell them one thing.
What is this special secret thing that acts as a magic key into a consumer’s psyche? The single thing that every consumer wants to hear is how to solve their problem. No matter how big or small the problem is, if you can offer a solution, you’re sure to get not only that consumer’s business, but you may also get a loyal customer and brand activist that will help you spread your marketing message even further.
So how do you turn your marketing into problem-solving instead of just selling? Follow these 4 tips:
I try to go to the local farmer’s market as often as possible during the summer, and in my visits I’m always blown away at how many vendors are still cash-only businesses. I’ve witnessed the same thing at street festivals, art shows, craft fairs, and food trucks. No matter where you run into a mobile vendor not accepting credit cards, the reasoning is always the same “I can’t afford it.” But the reality is that these days I don’t think you can afford NOT to accept forms of electronic payment. These are the top three reasons why your business needs to use Square:
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