We want to take a moment to thank everyone who participated in our Experts Series! The feedback we received was very positive and I’m sure that our readers will be utilizing the tips that were shared for years to come! If you have any questions about any of the topics that were covered, please feel free to contact us and we can help you out!
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Small business owners have likely heard about the switch to chip cards, but consumers may be less familiar with this new technology. The switch from magnetic stripes to microchips in credit cards is important because it means that payment standards have turned a corner, marking a significant shift in transaction capabilities, technology usage, data storage, risk mitigation, and fraud liability.
 Responsive web design has continued to grow in popularity since its initial development in late 2010. In fact, it’s so popular now that over the past few years it seems as though responsive web design has become synonymous with web design.
I can’t tell you the last time that I pitched web work to a client without talking about responsive web design and that’s for a good reason - it’s currently the best option for having a cohesive desktop and mobile web presence. PPC is a useful tool for businesses of all sizes to generate leads and boost conversions. Whether you’re running a local shop or an online store, PPC can help get your products/services in front of your target audience quickly and effectively. However, if you’ve tried PPC in the past or you’re giving it a shot now and not seeing the results you were hoping for, it may be due to one of these common PPC mistakes:
 At Local First, we support locally owned businesses through various events, programming, and promotions. We educate consumers in West Michigan and drive the demand for local businesses. We also provide a network of support to over 800 business owners, and encourage them to become better, more responsible businesses. But why do we do this?
We wholeheartedly believe that local business is the key to transforming and sustaining our local economy and community. Here are a few reasons why: If you’re reading this article, chances are, you aren’t very confident with writing. You aren’t alone. In my line of work, I see a lot of confident professionals become confused, or worse, defeated, when asked to write a three or four paragraph company update.
With a little practice and some helpful insight from my personal experience, you can become better at communicating with your intended audience and promote your business. SEO is one of the most powerful ways to market yourself online! There are many competing voices in the online market, and optimizing for search engines is absolutely critical to being noticed as a company, brand, organization, or personality. Search engine optimization becomes more important every time a new web page is published. According to Google there are over 1 trillion unique URLs on the internet. How do you get your web page, your web site, your URL to the coveted Page 1 amidst all of this competition? The secret is well executed SEO! I've been realizing more and more how important SEO is to websites. As a web designer, I've spent most of my life trying to make sites that look good. But lately, I've been shifting my priorities. Sites that look good aren't the only priority anymore. What is important now is sites having quality content. Data from Google Trends backs this up. Google Trends is a service that allows you to see the popularity of search terms over time and in different regions. Take a look at how the term “Web Design” (in blue) has been steadily declining in popularity while the term “SEO” (in red) has been rising.  This is why I'm going to show you the seven best tips to optimize your websites for search engines. These are powerful tools that will allow you to steadily climb the Google ladder, and optimize your content to get the most traffic possible.
We are pleased to announce that for the next few weeks we’re going be running an Experts Series on our blog! We’ll feature guest posts from local experts across various industries to give you tips on how to improve your business. Whether it’s web design, marketing, writing, or supporting the local economy, you’ll definitely find some great actionable insights.
We’re really excited about this lineup and hope you will be too. Check back often for fresh new posts from some of our local West Michigan favorites! |
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