Many seasonal businesses only work on their SEO efforts while their businesses are operational. This is why you’ll see farm-stands, fairs, and other local attractions with websites that are ignored for most of the year and then spring to life when business starts up. The problem with this strategy is that by taking a break, a website loses traction, and the goal with SEO is to consistently build on existing efforts to gain momentum. This is why a business needs year-round professional SEO regardless of how many months it’s open throughout the year.
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“It’s a little wild and a little strange, when you make your home out on the range.” Okay, so that’s a lyric from the theme song for Hey Dude, which was a popular Nickelodeon show when I was a kid. It’s also strangely applicable to running your own business. Being responsible for your business’s future can get wild and it feels pretty strange sometimes being your own boss. Pressure and stress can burn you out and leave you wholly uninspired to continue running your own business. So how do you stay inspired as a business owner? I have 3 important tips to share:
 What is Your Company Really Getting out of Pinterest?If you’re reading this article, you’ve likely found yourself in one of two scenarios:
To give you the answers you’re looking for, let’s first examine why people are on Pinterest in the first place. It’s been said that people use Pinterest to plan the future – they pin their future weddings, activities they want to do with their children, what they want to buy and wear, vacations they want to take, recipes they want to try, etc. Pinterest is a place for people to go where visual media dominates and they can save things that they want to look at later. There’s no drama like Facebook or Twitter and the emphasis is less on interacting with other users and more on having an individual experience. It goes without saying for users, but I think it bears explaining for businesses, that using Pinterest is not at all about shopping. Yes, a user may find a really great piece of apparel from time to time or discover a great looking recipe or kids activity that’s in a book for purchase and then go and buy said item, but that type of action is definitely not the norm. Pinterest is more like a visual scrapbook where users can collect the items that speak to their personal identity in one way or another. So if your business shouldn’t expect to see sales resulting from Pinterest (or hasn’t seen sales resulting from Pinterest), should you still invest time in having a Pinterest presence? I would argue, yes. Even though Pinterest will probably never be a sales machine, it doesn’t take much time at all to maintain and it provides all of the following benefits: When can a local restaurant forgo having a website? Never! It’s as simple as that.
This is 2015, which means that any restaurant of any size in any location needs a website. So why do some local restaurants still think it’s cool to skip having a web presence? Here are the most common reasons that restaurant owners cite for not having a website: When you go on vacation to the Caribbean or some other tropical island the first thing you’ll notice is probably the stunning scenery but immediately after that you’ll notice the distinct island culture. Islanders are well-known for their fun, friendly, laid-back attitudes! Maybe it’s the delightful climate or the stunning beauty that surrounds them on a daily basis, but whatever the cause, islanders are unmistakably different than mainlanders when it comes to their approach toward life.
So what would happen if you took the same island approach to your employee appreciation strategy? PPC (Pay-Per-Click) can be challenging for beginners and choosing keywords can be one of the hardest parts of starting a PPC campaign. If you’re struggling to build a keyword list so that you can get started with PPC, these tips will give you some advice on where to find keywords:
 It’s the last day of LionSHARK WEEK and we’ll be sad to see it go! But before we have to say goodbye, we’d like to share some lessons from some of our favorite sharks on social media. These sharks have not only managed to use a keyboard without getting it wet, but also acquired tons of followers! Their social efforts are going swimmingly and we’re going to look into why they’ve been so successful online. So get ready to enjoy these tasty social media morsels like a shark biting into a juicy jellyfish!
 Day 3 of LionSHARK WEEK is here!
In keeping with our shark-related content, we wanted to take the time to look at some pretty cool sharks and use what we know about them to teach you a little something about your business. Sink your teeth into these shark descriptions and figure out which one most closely matches your company’s profile!  LionSHARK WEEK is here so all this week we’ll be featuring Shark Week-style content to delight readers!
Instead of providing you with a live cam to view the sharky action going on at the office (because let’s face it, that would be creepy and reduce productivity) we’re going to give you a glimpse into a typical day here. You probably recognize the beginning of that title from the plaque inside the Statue of Liberty, but the odd part is that it’s also applicable to some PPC accounts. It’s an unfortunate truth, but many AdWords accounts (especially large accounts) contain crummy, old, forgotten ads that need some care and attention. These ads can thwart even the best keyword and setting selections, bringing down your metrics and wasting your advertising budget. Simply put, bad ads cause accounts to suffer.
So before you doubt the effectiveness of PPC, take a good look through your account and make sure you don’t have any tired, poor, or huddled masses of AdWords ads. If you do spot any of these maleficent kinds of ads hanging around, fix them right away: |
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