And the predominant perspective across all these resources is that there is one solution that will pull you out of your post-pandemic slump – one path to overcoming. Experts and brands may disagree on what this path is exactly, but this content seems to be skewed towards the notion that there is a one-size-fits-all approach to remerging from the pandemic a winner in your industry. And this knowledge is being treated like a golden ticket to success – simply having access to it is enough to magically pull you up and get you on track for greatness. There is very little supporting this content strategically.
And as a purveyor of content, I get it. There’s really no sense in producing content that admits it’s fallible. But content that tries to be too much ends up standing alone, which poses a real problem.