Most big companies have social media policies laid out for their employees, but businesses of any size can benefit from having structured programs to guide employees’ social media usage. In fact, it might be even more important for small businesses to have these sorts of policies in place to protect themselves. Telling employees what you do and don’t want them posting ahead of time helps to avoid social media disasters down the road. And, despite what you may think, most employees are happy to have some boundaries in place upfront so that they don’t have to worry that what they’re posting or doing online is acceptable to their employers.
A thorough social media policy for employees needs these four components to succeed:
A thorough social media policy for employees needs these four components to succeed:
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