Let’s take a look at some places where social media conferences fall short (and how you can overcome these shortcomings) and where they excel:
Social media conferences can be really exciting! They’re typically chocked full of the industry’s most recognizable names, the shiniest and newest technology, hordes of social zealots, and plenty of time to mingle over fancy beverages. But when you strip away the glitz and glamour and have a look at what you can actually take away from social media conferences/conventions, do they measure up to the hype?
Let’s take a look at some places where social media conferences fall short (and how you can overcome these shortcomings) and where they excel:
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Leaving comments on blogs is still an effective way to develop professional connections, increase your community presence, and direct traffic to your own blog or website. But spammers also love using the comments section of blogs to promote products/services gratuitously and sprinkle referral links shamelessly. If you’re not careful, your well-intentioned comments could be marked as spam. To avoid wasting your time, stay away from these clichéd spammer tactics:
I watch a lot of home design and remodeling shows and what I’ve learned is that there are a few tricks of trade that the pros use when making over a room or an entire home. These techniques are designed to make the biggest impact while taking into account time, budget, and space constraints.
An AdWords account is the house for your paid search efforts on Google, which means that you can use the same approach when it comes to updating and improving it. These 5 tips will help you remodel your PPC account so that it can achieve top-notch performance: Industry-specific conferences can be really beneficial to attend because they expose you to new ideas and perspectives, reveal the latest technologies, let you geek out with people who actually understand what it is that you do, and give you a break from the typical office day-to-day.
However, over the last few years conference registration prices have climbed to previously unheard of heights. (Heck, SXSW Interactive is up to $1,300 this year!) Once you add travel expenses, meals, and accommodations to a pricey registration pass, the cost can become difficult for a business to afford - especially a small business. The result is that most companies have cut back on the number of employees they’re willing to send to conferences and other education opportunities. If you still want to be allowed to attend your favorite conferences, you’ll have to prove to your employer that they’ll get a solid return on their investment. Knowing how you intend on getting the most out of a conference will show your boss that you have a plan and will remain focused on doing what you’re being sent to do. So how do you get the maximum value out of your next conference? Follow these 4 fail-proof steps: Chances are, you’ve seen and shared a meme before. Actually, chances are that you’ve seen and shared a meme this month, this week, and maybe even earlier today. Memes get passed via email, posted to social media profiles, sent via instant message or text and shared by a simple pivot of a laptop screen. But have you ever stopped to ask yourself why? How did memes get their start and why do they remain so popular today?
Memes made their debut in the early 2000’s and were quickly spread with the rising popularity of Facebook, which allowed people to easily share them with their social networks. Once memes started to gain traction, free meme generators began to pop up, making it easy for anyone to create a meme without any sort of photo editing software or design skillset required. The rest was history. Now businesses make memes to market their products, gain brand awareness, and drive traffic to their sites. So why do we love memes so much and what can your business learn from their widespread popularity? There are 3 very important takeaways: |
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