As a business owner, I’m constantly plagued with this doubt in myself. I look at other successful entrepreneurs and envy their strengths. I find myself thinking, “I’m definitely not as smart as him” or “I wish I had her public speaking skills” or “I’ll never be as much of a people person as them” and in the process I put myself down to the point where I start to wonder if I’m really any good at anything at all. People will give me props for being a small business owner and I’ll shirk them off, chocking up this feat to dumb luck because I honestly don’t believe that I really deserve any of them. When I look in the mirror I feel inferior to other entrepreneurs that I’ve met or read about and secretly hope no one will ever find out that I’m a pretender. That’s how I feel – like I’m pretending to be a successful business owner, or intelligent marketing professional, or diligent working Mom. Then it becomes difficult to run my business because I feel like no matter what I‘m doing, I could be doing it better. So, if you find yourself drowning in the same sea of doubt, I have some advice for you. Here’s how you can continue to run a business when you’re “not great at anything”:
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Email marketing continues to be one of the most effective (not to mention profitable) ways to maintain customer relationships available to businesses of all sizes. Transactional emails inform customers of important information (confirming orders, relaying shipping information, providing account details, etc.) while email campaigns aim to get new prospects to pull the trigger and existing customers to convert again. Simply put, emails of all sorts are very good at what they’re intended to do. This is why email marketing continues to have the highest ROI of any marketing channel. But none of this means much if people ignore your emails in the first place!
Killer headlines make your emails stand out amongst inbox clutter and entice recipients to open them. Good headlines generate interest and drive purchases, signups, digital downloads, video views, and a slew of desired actions. So how do you write email headlines that don’t suck? I’m glad you asked… Day-to-day PPC management takes time, know-how, and a keen understanding of the current state of the industry, which is why many small business owners find paid search so intimidating. It’s just as easy to get mired in the small details and miss the big picture as it is to go too high-level and fail to capitalize on the little opportunities that can add to make an account successful. This is why it’s so important to lean on PPC professionals for advice and direction when it comes to managing your paid search efforts.
If you’ve struggled with any of these common pain points, here’s some practical advice on how to cope! Anyone who works in a service industry has at least one story of a customer that made their life miserable. Sometimes it’s a customer with unreasonable demands, other times it’s just a total lack of understanding and willingness to learn. Some of these stories feature an aggressive protagonist that you just love to hate, and often there are memorable quotes that accompany their antics. (In my case, I have a famous tale of an interaction with a lady that escalated with her sending me an angry email that simply said “Y’ALL NEED TO Y’ALLS WHATEVA OFF THE INTERNET!” after I calmly tried to explain that didn’t even have an account with the company I worked for at the time.) As professionals we share these war stories in closed circles because they bind us together with their universality!
So what do you do when you find yourself in a situation with an unreasonable customer? Here are some tips to help you handle the situation tactfully: There’s an art to garnering a social media following. You need a delicate balance of being interesting enough to stand out from the crowd without being so far out there that you alienate potential followers. You need to engage existing followers to keep them around without making them feel like they’re being badgered. Basically you want to be that cool best friend and not that overbearing mom – not an easy feat. So how do you walk this tight rope without losing would-be and current followers? Basically, you avoid all of these common pitfalls:
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