Most of the business owners and marketers we work with have a general sense of how their PPC efforts are doing, but few truly have an accurate understanding of how they’re performing. Whether you’re new to running PPC or have been investing in PPC for a while, understanding which key performance indicators (KPIs) to monitor can be tricky. While KPIs can certainly vary by industry and even by company, some KPIs will always be important.
About The LionShark Digital Marketing Blog
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