LionShark Digital Marketing Blog

Excluding Pornographic Searches from your Online Ad Campaigns

4/20/2017

This article is rated: TSFW (Totally Safe for Work)

After 10 years of running PPC ads for clients I’ve seen just about every odd thing you can image when it comes to online search queries. The one thing that always seems to pop up when you least expect it is the adult content search. Millions of businesses are online in the US – everything from local retail and service businesses to ecommerce stores, and most of them are selling something other than pornography. Yet, web searchers looking for adult content may accidentally end up on your site as a result of their search queries. When they arrive organically it isn’t a problem – these searchers will simply realize that your site doesn’t fulfill what they’re seeking and leave. However, every time they click on your paid online ads, it wastes your ad budget and skews your marketing performance metrics. Obviously, this is not ideal! To avoid paying for untargeted traffic, follow these four tested strategies:

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15 Social Media Faux Pas

4/18/2017

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These days most people understand how important a strong social media presence is for businesses of all sizes. However, understanding that you need social media is completely different than understanding how to do social media well. If your business is making any of these common social media mistakes, you need to rethink your strategy:

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How to Avoid the Sale Death Spiral

4/13/2017

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Sales and promotions can be a key driver of revenue for a business when used strategically. When used improperly, however, promotions can actually cause brand degradation and, ultimately, death. Unfortunately, once a business has begun the sale death spiral, it can be extremely difficult to break free and rehab its brand image to save the business. That’s why it’s better to avoid the death spiral in the first place. Here are some key tips on how to use promotions wisely:

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The Best Ways to Optimize Your Existing Content

4/11/2017

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Most business owners understand that unique, well-optimized content is the most crucial component of any SEO strategy. Many also believe that creating content has to be time consuming to do internally or expensive to outsource. However, one of the best ways to win at the SEO game is to simply optimize your existing content. Here are four easy ways to optimize the content that you already have laying around:

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PPC Tips for Local Businesses

4/6/2017

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Local businesses are often some of the best candidates for PPC because running online ads can bring a substantial influx of people in the door and money into the register. But many local retailers and service providers miss the mark when it comes to tailoring their campaigns for the complexities of local advertising. Typically, they fail to realize that local advertising needs a much more focused and customized approach than national advertising, and they don’t focus enough of their time on the practices that will truly have the biggest effect on conversion metrics.

After over 10 years of running online advertising for local businesses, we’ve found a few concrete ways to increase sales. These are our 6 top tips for setting up and maintaining local PPC campaigns that convert like crazy:

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A Lesson for Local Service Providers: Don’t Make These Mistakes

4/4/2017

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My husband and I recently had a terrible experience with a local business, which caused frustration on our end and lost revenue on theirs. At literally every customer touchpoint they failed in a big way! But instead of just running away screaming and forgetting about the whole thing, I want to highlight this story so that other local businesses can learn from their mistakes. (The names have been changed and the industry/product details have been left intentionally vague to avoid singling this business out.)

Join me as I recount our short-lived customer journey with ABC Company, and explain how you can avoid the same pitfalls…

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Excluding Pornographic Searches from your Online Ad Campaigns

15 Social Media Faux Pas

How to Avoid the Sale Death Spiral

The Best Ways to Optimize Your Existing Content

PPC Tips for Local Businesses

A Lesson for Local Service Providers: Don’t Make These Mistakes

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