As a content marketer, I do a LOT of writing for clients – crafting optimized content for websites, ghost blogging, and general copywriting.
Each client has a distinct voice and tone that I have to embody while writing to provide brand consistency among all of their communications. I take this responsibility very seriously because I feel like it’s really obvious when a company outsources its content to a bunch of different people and cobbles together their brand. It comes off as sloppy and cheap and portrays the brand in a really negative light. So when I do client work, I strive to maintain a consistent brand voice that achieves all of their business goals and is engaging to their audience. Let me give you a better idea of what I’m taking about…
Each client has a distinct voice and tone that I have to embody while writing to provide brand consistency among all of their communications. I take this responsibility very seriously because I feel like it’s really obvious when a company outsources its content to a bunch of different people and cobbles together their brand. It comes off as sloppy and cheap and portrays the brand in a really negative light. So when I do client work, I strive to maintain a consistent brand voice that achieves all of their business goals and is engaging to their audience. Let me give you a better idea of what I’m taking about…
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