Each client has a distinct voice and tone that I have to embody while writing to provide brand consistency among all of their communications. I take this responsibility very seriously because I feel like it’s really obvious when a company outsources its content to a bunch of different people and cobbles together their brand. It comes off as sloppy and cheap and portrays the brand in a really negative light. So when I do client work, I strive to maintain a consistent brand voice that achieves all of their business goals and is engaging to their audience. Let me give you a better idea of what I’m taking about…
As a content marketer, I do a LOT of writing for clients – crafting optimized content for websites, ghost blogging, and general copywriting.
Each client has a distinct voice and tone that I have to embody while writing to provide brand consistency among all of their communications. I take this responsibility very seriously because I feel like it’s really obvious when a company outsources its content to a bunch of different people and cobbles together their brand. It comes off as sloppy and cheap and portrays the brand in a really negative light. So when I do client work, I strive to maintain a consistent brand voice that achieves all of their business goals and is engaging to their audience. Let me give you a better idea of what I’m taking about…
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Running an online store comes with many unique challenges, one of which is protecting yourself against fraud. It can happen to any online store owner – you process an order without realizing it’s been placed with a stolen credit card and the next thing you know, you’re the one paying to clean up the damage that results.
Fraudulent orders placed on your online store that are not detected before products are shipped out can result in a substantial financial loss because these products are seldom recovered. Additionally, chargeback fees against businesses that process fraudulent orders can compound, resulting in further financial damage. Aside from the financial aspect, there is also the damage to a business’s reputation that can result from processing fraudulent orders. For instance, chargeback information is reviewed as a part of a merchant account application. A large number of chargebacks can result in unfavorable credit card processing terms like higher processing rates, a waiting period before funds are made available, and so forth. Some companies allow employees to use social media sites at work and even encourage employees to share and promote the company that they work for on social media as well, while other companies ban all use of social media. However, most companies fall somewhere in between, not specifically encouraging social media usage but not expressly forbidding it either. As social media usage has gotten more prevalent, companies have struggled to establish social media stances and policies that will address their concerns while also balancing employee freedom.
So is it a good idea to have employees on social media, or not? Let’s take a look at the pros and cons: Grocery stores and department stores are merchandising champions. When it comes to products, they know when to place them where and how to display them in a way that helps them hit revenue goals. While it may not be entirely obvious to the casual onlooker, these retail giants can actually teach online store owners a thing or two. The following 5 ecommerce tips are the most important lessons that can be learned from product merchandising strategies:
How to Survive in a Boat with a Tiger… Or At Least in a Cube with your Really Annoying Coworker4/16/2015 I couldn’t help myself – Life of Pi is one of my favorite books of all time, thus the tiger in a boat reference. But seriously, trying to get through a day at work with a really annoying coworker sometimes feels just as challenging as trying not to get eaten by a tiger in a lifeboat. If you’ve ever had a REALLY annoying coworker, you’ll know what I mean. Here are the top ways to cope:
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