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 The other day I saw one of my friends on Facebook had posted “I love networking – except for the constant pressure to drink.” And she’s not alone! The office happy hour and cocktail hour traditions of old are starting to fall by the wayside due to more people abstaining from alcohol and less desire to have work functions tied to the results of indulging in alcoholic beverages. Move over booze, coffee is here to stay!
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 As a non-profit organization, your website can be your best volunteer – it informs people about the specifics of your cause, encourages donations and pledges, keeps current donors up-to-date on the latest happenings, and reports on your progress. But nonprofit websites are notoriously spotty when it comes to delivering on all of these important areas. This is usually because volunteer time and commitment ebbs and flows, causing areas of the website to go stagnant for long periods of time or be abandoned altogether. So, if you’re wondering how you can improve your nonprofit website, here are 6 actionable tips:
 There’s no bigger time waster than the infamous useless meeting! So, before you send that next meeting invite, check the list below. If you can answer yes to any of these questions, you may want to consider paring down the invite list or skipping the meeting altogether:
 Some people are great at managing their workload and never over-commit themselves personally or professionally… and then there are the rest of us. The people pleasers, the perfectionists, the helpers, and the meek – we all tend to get sucked into projects and favors that we wish desperately we would have been able to turn down when asked. We just can’t seem to find a way to tell people no, which often results in frantic weeknights, jam packed weekends, and early mornings/late nights at the office.
If you have trouble saying no, here are 12 great ways to avoid getting stuck dong something that you don’t want to do!  For small businesses, especially local service providers, increasing phone leads is key to generating more sales. But how can you get the phones ringing? It might surprise you to learn that the best way to get more calls is just simply to put your phone number everywhere! Here are the three best ways to increase small business phone leads:
 If your company is hiring, you’ve probably listed the job opening online and now you’re sifting through resumes trying to find the right candidates to interview. But before you begin to evaluate past job experience, industry certifications, and relevant skills, you should ask yourself whether or not you’re recruiting top candidates from the start.
It might surprise you to learn that sometimes the best candidates didn’t even apply even though they were looking at your opening, or their resumes didn’t make it across your desk because they were weeded out in a preliminary phone screening. To bring in the best candidates, you should avoid these common recruiting mistakes:  Small businesses are notorious for having crummy logos, but they’re not the only violators. There are plenty of businesses out there of all sizes that have logos that are blasé at best and cringe-worthy at worst. Wondering if your business logo makes the grade? Take a good look at your logo and ask yourself if it meets any of these criteria for a sub-par logo:
 Obviously, if you sell seasonal products the weather will affect your business because sales will ebb and flow with temperature changes, but what about the rest of us? For instance, if you sell home furnishings or gourmet foods or business software, will a temperature swing or a passing storm have any effect on your bottom line? I believe it will, and let me tell you why…
 Eventually every marketer will have a situation where he/she needs to re-prove the value of their efforts. Maybe you have a new manager or VP now or your biggest client has had turnover or restructuring at their organization, but no matter what the situation is, being able to articulate your value is of the utmost importance during this transition.
In my mind, nothing is more stressful professionally as knowing that the great working relationship you had is gone and, at the same time, the value of your work is being scrutinized by someone who may or may not think favorably of the type of work you’ve been doing. It’s enough to make any marketer break out in a cold sweat and start to panic. But after being in the industry for 10 years, I’ve had to do this more times than I can count. So here are my top tips for proving the value of your marketing efforts again: |
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