LionShark Digital Marketing Blog

What is “Content” Anyways?

2/28/2017

As a content marketer, it’s easy to forget that not everyone knows what content is exactly. Many people have a general idea of what content is but, often times, business owners have trouble wrapping their heads around what counts as content and why it matters. And who can blame them really!? Even marketers disagree about what “content” actually means.

So, if you’ve ever nodded along while hearing a marketer talk about the importance of content without really knowing what they’re talking about, read on!

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8 Things You Can Only Understand when You Work from Home

2/23/2017

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Working from home has a lot of perks, and every day I feel blessed to be able to run my own business in a way that gives me the flexibility to do so. But working from home makes me a part of a special breed – a weird breed. There are some things that people who work in a regular office job just don’t understand. So, to all of you who are in the same boat, raise a glass and help me count down the top things that you can only understand when you work from home:

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How to Tell Your Brand Story

2/21/2017

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Whether your business has been around for generations or is green and new, it has a brand story to tell. That story, which is uniquely your own, is the heart and soul of your company… and it’s really important! It’s what piques consumers’ interest, compels them to buy, and makes them into loyal customers. That’s why it’s so crucial to tell your brand story well.

Your brand story should be documented on your About Us page and come to life through all your customer touch points. But simply providing key information like when your business was started, who the owner is, and what you do/sell isn’t enough. You absolutely must captivate consumers by weaving a brand story that’s engaging and exciting. Here’s how you do just that:

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Does Your Church Website Make the Grade?

2/16/2017

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Quick, what’s the first category that comes to mind when I say “bad websites?” Non-profit organizations? Farms? Industrial manufacturing companies? Perhaps. But the answer I was going for was churches. Many churches have just terrible websites! They’re ugly, the information is incomplete, and they don’t do a decent job of inviting outsiders in. Basically, they fail on all accounts.

So, what can your church’s website do to improve? Here are our top recommendations:

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It’s Our Birthday!

2/14/2017

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Happy birthday to us, happy birthday to us, happy birthday dear LionShaaaaaaark. Happy birthday to us!

Three years ago today, we launched LionShark with bated breath and so began our journey! We love what we do and our passion shows through everything we do. We’re thankful every day for our wonderful clients and partners and look forward to working together for many years to come.

For those of you who are checking out LionShark, we look forward to serving you in the year ahead with our 10 years of ecommerce experience, 9 years of digital marketing experience, and now 3 years of entrepreneurship.

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PPC Pricing Models – What You Can Expect to Pay

2/9/2017

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Whenever I’m talking to prospective marketing clients and I start pitching paid search (PPC) advertising, one of the first questions I always hear is “How much is it going to cost?” This is my jumping off point where I can offer them a free AdWords audit and then provide them a price for the cost of ongoing management. But every online marketing company prices their services a little differently, so it’s sometimes hard for prospective clients to effectively evaluate which option will be best because it’s rarely an apples-to-apples comparison from one agency to the next. If you’re researching PPC services, here are the most common pricing models you’ll face as well as some helpful tips for navigating the whole process:

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Why You Should Care About Valentine’s Day

2/7/2017

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Valentine’s Day is next week, and if you don’t think that it means much for your business, you’re wrong! You don’t need to sell flowers or candy for this holiday to affect your consumers’ buying patterns.

As a holiday, Valentine’s Day has always been highly commercialized, but it’s commercialization has expanded to even greater heights over the last decade. This has continued to influence purchases across all industries in surprising ways, which is why your business needs to understand what to expect.

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Analyzing the Results of Expanded Text Ads – What We Found

2/2/2017

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Expanded text ads were one of the biggest changes that Google rolled out to PPC advertisers in the last decade, which meant that their unveiling was met with both excitement and trepidation. Advertisers speculated that expanded text ads would result in dramatically higher click-through rates and conversion rates due to their much larger size. Industry insiders speculated that with approximately twice the characters to work with, businesses would find it easier to convey value propositions and engage with shoppers, making their lives easier and consumer experiences richer.

So, now that they’ve gone live, you might be asking yourself whether all the hoopla about expanded text ads was justified. Well, we analyzed the results that our PPC clients saw and put together our findings:

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What is “Content” Anyways?

8 Things You Can Only Understand when You Work from Home

How to Tell Your Brand Story

Does Your Church Website Make the Grade?

It’s Our Birthday!

PPC Pricing Models – What You Can Expect to Pay

Why You Should Care About Valentine’s Day

Analyzing the Results of Expanded Text Ads – What We Found

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