So, if you’ve ever nodded along while hearing a marketer talk about the importance of content without really knowing what they’re talking about, read on!
As a content marketer, it’s easy to forget that not everyone knows what content is exactly. Many people have a general idea of what content is but, often times, business owners have trouble wrapping their heads around what counts as content and why it matters. And who can blame them really!? Even marketers disagree about what “content” actually means.
So, if you’ve ever nodded along while hearing a marketer talk about the importance of content without really knowing what they’re talking about, read on!
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Working from home has a lot of perks, and every day I feel blessed to be able to run my own business in a way that gives me the flexibility to do so. But working from home makes me a part of a special breed – a weird breed. There are some things that people who work in a regular office job just don’t understand. So, to all of you who are in the same boat, raise a glass and help me count down the top things that you can only understand when you work from home:
Whether your business has been around for generations or is green and new, it has a brand story to tell. That story, which is uniquely your own, is the heart and soul of your company… and it’s really important! It’s what piques consumers’ interest, compels them to buy, and makes them into loyal customers. That’s why it’s so crucial to tell your brand story well.
Your brand story should be documented on your About Us page and come to life through all your customer touch points. But simply providing key information like when your business was started, who the owner is, and what you do/sell isn’t enough. You absolutely must captivate consumers by weaving a brand story that’s engaging and exciting. Here’s how you do just that: Quick, what’s the first category that comes to mind when I say “bad websites?” Non-profit organizations? Farms? Industrial manufacturing companies? Perhaps. But the answer I was going for was churches. Many churches have just terrible websites! They’re ugly, the information is incomplete, and they don’t do a decent job of inviting outsiders in. Basically, they fail on all accounts.
So, what can your church’s website do to improve? Here are our top recommendations: Happy birthday to us, happy birthday to us, happy birthday dear LionShaaaaaaark. Happy birthday to us!
Three years ago today, we launched LionShark with bated breath and so began our journey! We love what we do and our passion shows through everything we do. We’re thankful every day for our wonderful clients and partners and look forward to working together for many years to come. For those of you who are checking out LionShark, we look forward to serving you in the year ahead with our 10 years of ecommerce experience, 9 years of digital marketing experience, and now 3 years of entrepreneurship. |
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