As a content marketer, it’s easy to forget that not everyone knows what content is exactly. Many people have a general idea of what content is but, often times, business owners have trouble wrapping their heads around what counts as content and why it matters. And who can blame them really!? Even marketers disagree about what “content” actually means.
So, if you’ve ever nodded along while hearing a marketer talk about the importance of content without really knowing what they’re talking about, read on!
So, if you’ve ever nodded along while hearing a marketer talk about the importance of content without really knowing what they’re talking about, read on!
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