I’ve heard industry insiders compare business websites to physical storefronts, street signs, billboards, and numerous other high-visibility entities. But no matter what you want to compare it to, the thing that you need to understand about a business website is that it’s the first impression that a potential customer has of your company. So, what kind of first impression does your website make?
I’m sure everyone feels like there are a lot of myths about their industry that just need to go away. However, when it comes to content marketing it seems like there even more than should be expected. Maybe it’s because it’s a newer discipline, or maybe it’s because there’s a lot of bad information floating around out there, but whatever the reason, I hear misconceptions regarding this highly effective form of marketing all the time. Really, this blog post could have been titled “35 Content Marketing Myths that Drive Me Bonkers,” but I doubt anyone would read something that long. So instead, I’ve boiled it down to the top five myths about content marketing. And now, without further ado…
People always use the same few excuses as to why they can’t maintain a blog. The biggest one I hear from business owners is that they just don’t have the time. This is probably the worst excuse not to blog, and I’ll show you why!
You can maintain a great blog in just 30 minutes a day.
Over the last year, I’ve learned and grown more than I could have ever imagined. I’ve learned about child development. I’ve learned about myself. And, strangely, I’ve grown professionally as well. Here are the top things that our son has taught me about being a better marketer:
Many businesses thank their clients and vendors during the holidays or at the start of a new year. But good intentions are easy… figuring out how to do that effectively is hard. So, if you want to say thank you but have been sifting through website after website of corporate gifts for days, here are some tips that should help:
About The LionShark Digital Marketing Blog
Welcome to the official LionShark blog!