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 I’ve heard industry insiders compare business websites to physical storefronts, street signs, billboards, and numerous other high-visibility entities. But no matter what you want to compare it to, the thing that you need to understand about a business website is that it’s the first impression that a potential customer has of your company. So, what kind of first impression does your website make?
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 I’m sure everyone feels like there are a lot of myths about their industry that just need to go away. However, when it comes to content marketing it seems like there even more than should be expected. Maybe it’s because it’s a newer discipline, or maybe it’s because there’s a lot of bad information floating around out there, but whatever the reason, I hear misconceptions regarding this highly effective form of marketing all the time. Really, this blog post could have been titled “35 Content Marketing Myths that Drive Me Bonkers,” but I doubt anyone would read something that long. So instead, I’ve boiled it down to the top five myths about content marketing. And now, without further ado…
People always use the same few excuses as to why they can’t maintain a blog. The biggest one I hear from business owners is that they just don’t have the time. This is probably the worst excuse not to blog, and I’ll show you why!
You can maintain a great blog in just 30 minutes a day. Over the last year, I’ve learned and grown more than I could have ever imagined. I’ve learned about child development. I’ve learned about myself. And, strangely, I’ve grown professionally as well. Here are the top things that our son has taught me about being a better marketer:
Many businesses thank their clients and vendors during the holidays or at the start of a new year. But good intentions are easy… figuring out how to do that effectively is hard. So, if you want to say thank you but have been sifting through website after website of corporate gifts for days, here are some tips that should help:
Earlier this week we were snowed in… and now we’re iced in. It’s been a strange week. During the winter, getting snowed in is a distinct possibility for much of the country. That means that if you typically work from home or end up doing so on a snow day to avoid a dangerous commute, you need to approach it with a game plan! The next time you’re snowed in, use these tips to stay productive:
Employee retention is serious business because hiring new employees is time consuming, expensive, and disruptive to team efficiency. This is why it’s so important to keep the top talent at your company happy! If you’re looking for the best ways to reduce employee turnover, here are the most important things to eliminate:
2017 is here and hopefully you had a great time ringing in the New Year! Now it’s back to work to create a successful year ahead. Here’s the one and only to-do list that you’ll need for your online business this year:
Confetti has finished falling, and the New Year is officially underway, which means it’s time to sit down to plan and forecast for the year ahead. The question on most people’s mind this week as they get back to work is, what’s ahead? If you’re wondering what you’ll accomplish in 2017, here are some ways to ensure that you exceed all your goals:
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