Sure, there are plenty of firm data-driven components to marketing, but the hardest part of marketing is actually the softer message-based component of marketing. With the rise of content marketing, being able to weave a narrative is more important than ever before. You can’t just write for the search engines, you also need to write for real people – being able to do both and still make it compelling is a feat that you’ll only be able to achieve as a great storyteller.
So how do you get your storytelling on? There are a few key rules to follow: