1. Following Industry Leaders
Twitter is a professional social network with a highly engaged user base. The same cannot be said of Facebook or LinkedIn because while Facebook has a highly engaged user base, it’s not a professional network, and LinkedIn is a professional network, but it doesn’t have a user base that’s nearly as engaged. This makes Twitter a great place to follow industry leaders, because almost all of them are on Twitter and they put a lot of time and effort into maintaining their Twitter accounts.
2. Sharing Your Business’s Content
Your business has things to share with your market area – promotions and sales, blog posts, announcements, job openings, press releases, etc. Use Twitter for business to share these items because research has shown that Twitter users are more likely to follow brands, do research before making a purchase, look for discounts, and listen to what brands are saying. Unlike social platforms like Facebook that were built on social interactions with friends and then let brands join the conversation later, Twitter has always had brand interactions as a cornerstone of their business.
3. Staying Up To Date with Local Events
Following local radio stations or news channels on Twitter is a good way to make sure you know what’s going on in your community. These sources usually post local happenings so that you can find fun things to do with your friends and family. Make sure that you don’t miss out on anything awesome happening in your town or city by just checking Twitter once a day.
4. Brightening Your Day
Checking Twitter is a great way to take a little break during the day and catch up on what’s going on, but it’s also an opportunity to get a few smiles or chuckles. Following your favorite comedians on Twitter can provide an instant pick me up. Quick one liners are fun to read during lunch or an afternoon break.
Looking for a digital marketing company to take over your social media management? Get in touch with us and find out what LionShark can do for your business!
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Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan internet marketing company. Her areas of expertise include Paid Search, Search Engine Optimization, Social Media, Web Consulting for small businesses, Copywriting and Local Online Marketing. She lives in the Grand Rapids area with her husband and enjoys cooking, watching sports and spending time outdoors. Like a true digital marketing expert (i.e. geek), she loves talking about marketing theory and SEM trends… so beware!