It’s December, which means that it’s the season of company holiday parties. But before you throw on your ugliest Christmas sweater and run out the door, read this first!
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This holiday season your bottom-line will be influenced by a number of things – your pricing, your customer service, and the effectiveness of your marketing campaigns (just to name a few). But what you might not realize is that the most important element of your paid search efforts really isn’t your budget… it’s your keywords! Without the right keywords your ads won’t be targeted towards the right kinds of shoppers at the right time. Simply put, your PPC keywords will determine the success of your online advertising. So, if you want to avoid getting coal in your AdWords stocking this holiday season, follow these tips:
Christmas is less than a month away and Black Friday and Cyber Monday have already whizzed past us, but there’s no need to panic. If you haven’t started doing any holiday-related marketing, there’s still time because online shopping continues to happen right up until Christmas and then spikes again immediately afterwards. So, there’s still time to get going and bring in those seasonal sales. Here are 6 holiday marketing ideas that you can get up and running in no time at all:
Thanksgiving is just a couple days away, so in the spirit of the holiday I’d like to depart from writing about the usual digital marketing, ecommerce, and entrepreneurial topics. Instead, I’d simply like to give thanks. As a business owner, these are just some of the things I’m thankful for:
Was your Halloween sweet or scary? Well, that probably depends on how your marketing strategy played out!
Most business owners and marketing professionals spend a portion of their time doing strategic planning and forecasting, but for businesses that have a strong seasonal focus, that often takes up the bulk of their time. Why? For seasonal businesses there’s no room for error when it comes to planning and forecasting because they don’t get do-overs. A typical business can afford a failure one month or one quarter, because there’s another one coming right around the corner to let them redeem themselves. But a costume shop can’t afford to have a bad October and a Christmas tree business can’t weather a December flop – that’s just the nature of their industries. This vulnerability means that their marketing must be on-point for them to succeed, which means that you can learn a lot from these types of businesses! So, what did Halloween 2016 teach us? Here are the top 5 lessons that we learned this year: |
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