It’s always best to hire a professional designer to create your logo for you, and then as you evaluate the options that are provided to you, keep an eye out for each of these elements. These are the four features that all good logos have in common:
A lot of logos get ignored… by their owners. The reality is that while a business owner might not put too much thought or effort into their own logo (or just blindly assume that it’s great without getting any impartial feedback), consumers pay a lot of attention to logos. In fact, a logo is probably one of the most important elements to a business! Why? Because it’s the first thing someone sees when they look at a business card or the side of a company vehicle or a homepage. This first impression can go a long way in establishing a consumer’s opinion of a brand that they don’t yet know anything else about. So if you’re starting a new business or redesigning your existing business, you really need to prioritize designing your logo.
It’s always best to hire a professional designer to create your logo for you, and then as you evaluate the options that are provided to you, keep an eye out for each of these elements. These are the four features that all good logos have in common:
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There are some bad websites out there – we’ve all seen them!
You know the type. They’re the websites that make you cringe, face palm, and then maybe even gag. If these websites were dogs, they would be this guy. Is your website one of them? Well, if your website has any of these items, it just might be! Last year ushered in major design changes for many businesses! Some businesses completely overhauled their outdated designs all at once after many years of resistance, while others changed their strategic approach to design and implemented smaller incremental changes throughout the year. But no matter where your company fell on this spectrum, chances are that it made some noticeable design changes as well.
In 2015 overall design strategy took a decided swing back towards focusing on usability over more artsy aesthetic elements. These were the most important design tips that we picked up on: We all know that Santa is an expert toy maker and high altitude sleigh pilot, but what can he teach us about running an online store? Well, since The North Pole doesn’t actually have their own thriving ecommerce business, we can’t say for sure. But what we can do is speculate about how Santa would run his own online business based on what we already know about the big guy! So as you’re setting up your first web store or analyzing your existing online efforts, take Santa’s advice in the following areas:
The holidays are here and if you’re struggling to find a way to integrate some holiday cheer into your web design, we’ve got a few quick tips to get you started. Here are our favorite ways to holiday-itize your website:
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