It’s December, which means that it’s the season of company holiday parties. But before you throw on your ugliest Christmas sweater and run out the door, read this first!
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This holiday season your bottom-line will be influenced by a number of things – your pricing, your customer service, and the effectiveness of your marketing campaigns (just to name a few). But what you might not realize is that the most important element of your paid search efforts really isn’t your budget… it’s your keywords! Without the right keywords your ads won’t be targeted towards the right kinds of shoppers at the right time. Simply put, your PPC keywords will determine the success of your online advertising. So, if you want to avoid getting coal in your AdWords stocking this holiday season, follow these tips:
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