We all know that Santa is an expert toy maker and high altitude sleigh pilot, but what can he teach us about running an online store? Well, since The North Pole doesn’t actually have their own thriving ecommerce business, we can’t say for sure. But what we can do is speculate about how Santa would run his own online business based on what we already know about the big guy! So as you’re setting up your first web store or analyzing your existing online efforts, take Santa’s advice in the following areas:
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If you haven’t started your online marketing efforts for the holidays yet… what’s the polite way to say this? You need to put down the hot chocolate and get started! The reality is that most people have already begun their holiday shopping and some have even finished. But the holiday season isn’t over yet, which means that there’s still sales to bring in if you work for them. So what can you do last minute that will have a real effect on your bottom line? These 3 steps will provide the most bang for the buck:
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