From one entrepreneur to another, we'd like to encourage you to take a moment today to look at the candidates running for your local, state, and national elections and vote once you feel confident that you have a sense of which ones will be best for the future of your family, your community, and your business.
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These days, content is the name of the game, which is great for people who have oodles of time to leisurely sit down and write at length about topics that they love over a nice cup of coffee. But for most people, that’s not a possibility. More often than not, people are struggling to get content written in a time crunch so that they can move on to the next item on their to-do list. So, if you find yourself groaning about the next piece of content you have to write because you feel like you just don’t have the time to get it done, try these helpful tips:
Was your Halloween sweet or scary? Well, that probably depends on how your marketing strategy played out!
Most business owners and marketing professionals spend a portion of their time doing strategic planning and forecasting, but for businesses that have a strong seasonal focus, that often takes up the bulk of their time. Why? For seasonal businesses there’s no room for error when it comes to planning and forecasting because they don’t get do-overs. A typical business can afford a failure one month or one quarter, because there’s another one coming right around the corner to let them redeem themselves. But a costume shop can’t afford to have a bad October and a Christmas tree business can’t weather a December flop – that’s just the nature of their industries. This vulnerability means that their marketing must be on-point for them to succeed, which means that you can learn a lot from these types of businesses! So, what did Halloween 2016 teach us? Here are the top 5 lessons that we learned this year: |
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